Megan Cacioppo Email & Phone Number

Washington, DC, US

Reston, Virginia, United States

- Design and implement a comprehensive marketing strategy to promote the growth and awareness of LeapPoint- Create engaging content for various platforms (web, social, email, etc.), to increase brand visibility and engagement- Plan and manage events like webinars, trade shows, and experiential in-person events designed to engage our audience and promote.

Mclean, Virginia, United States

Being a marketer at a unicorn start up can be complex. Happy to provide more details upon request.

Made a big impact in a short amount of time.

Herndon, Virginia

• Responsible for integrated marketing campaign strategy/execution, content development, social media, digital marketing, and corporate branding for Akima's portfolio of 40 operating companies serving the federal.
• Contributed to the company's brand refresh in March 2019, including the development of a full suite of marketing materials and templates that tied together all 40 operating companies in a logical manner for an external.
• Led the company's social media refresh resulting in a 500% increase in followers in two years
• Launched and led Akima's digital marketing efforts delivering millions of impressions within target customer sets annually with CTRs averaging 0.5%-2%
• Developed the strategy and execution of lead generation-focused plans for OEM partners such as Oracle, Dell Technologies, HPE, etc.
• Co-led the refresh of Akima.com to provide a better user experience for customers, partners, and potential employees

Herndon, VA

Lead a team responsible for demand generation of Deltek's product portfolio in the Architecture, Engineering & Construction industry.

Herndon, VA

• Responsible for driving net new lead generation for Deltek’s integrated Project & Portfolio Management (PPM) suite of products.
• Developed annual and quarterly marketing strategies and plans to reach prospects in multiple verticals and company sizes
• Worked closely with sales management to understand goals and priorities to ensure campaigns map to overall business objectives
• Created and executed end-to-end inbound and outbound campaigns leveraging a mix of online, email, direct mail, social media and other tactics
• Identified proper segmentation for campaigns to ensure messaging was relevant to prospects
• Managed 50+ webinars, tradeshows, face-to-face events, and other events to meet lead generation and pipeline attainment goals

Dulles, VA

• Established overall strategy and drove execution of all partner-related marketing initiatives for VMware, EMC, Cisco and the larger Channel Community.
• Developed key messaging, core assets and thought leadership content for partner solutions, including website copy, white papers, case studies, webinars, blog posts, etc.
• Drove lead generation and customer adoption of partner solutions through comprehensive digital marketing campaigns, virtual/in-person events, and third-party advertising campaigns.
• Maintained successful partner relationships across marketing, sales/business development, and service teams through weekly calls and face-to-face meetings.
• Coordinated with outside services firms (PR and design) to ensure all deadlines and deliverables were met.
• Delivered weekly, monthly and quarterly metric reports to key stakeholders in each partner ecosystem.

Herndon, VA

• Led the marketing and branding efforts for DLT's entire cloud portfolio, including the development, execution and measurement of an overall strategy for driving demand across the public sector.
• Launched DLT's cloud-based solutions and managed the cross-functional implementation of individual marketing plans.
• Developed and managed promotional programs that drove lead generation for for DLT's cloud-based vendor partners, including Amazon Web Services and Google.
• Defined positioning and messaging, including identification of target markets, prospects, and competitive differentiators.
• Created compelling solutions messages for each target segment, translating technical capabilities into agency outcomes.
• Communicated the value proposition of DLT's cloud offerings to the sales team and developed sales tools to support the selling process.

• Developed, executed and managed fully integrated marketing campaigns that spanned company-wide capabilities. Deliverables included: advertising, sponsorships, trade shows, charitable events, speaking engagements, press.
• Provided internal customer support including creating, reviewing and approving all external marketing materials – fact sheets, presentations, advertisements, etc.
• Managed the company's externally facing website. Was responsible for all updates to content, structure and overall organization and architecture of the site.

• Developed marketing collateral (presentations, posters, advertisements, etc.) for use by various business groups as well as internal and external customers
• Assisted in the management/sales of products and services to several large government agencies and commercial customers
• Assisted with the maintenance of the company’s internal and external website
• Coordinated the planning and participation in a 30+ per year trade show schedule. Efforts include reservation of space, ordering materials, scheduling with outside vendors, and the full development of a.
• Coordinated marketing campaigns with an internal graphics agency
• Assisted with Public Relations efforts for the division by maintaining a media contact list and distributing company press releases, advertisements and articles.