Megan Cacioppo Email & Phone Number

Washington, Dc, Us

Reston, Virginia, United States

- Design and implement a comprehensive marketing strategy to promote the growth and awareness of LeapPoint- Create engaging content for various platforms (web, social, email, etc.), to increase brand visibility and engagement- Plan and manage events like webinars, trade shows, and experiential in-person events designed to engage our audience and promote LeapPoint- Manage the LeapPoint website, ensuring it reflects the brand's voice, optimizes for SEO, and provides a seamless user experience- Monitor and analyze data from marketing campaigns, website traffic, and sales figures to measure effectiveness and inform future strategies- Work closely with the sales team to align marketing efforts with revenue goals. Ensure that marketing initiatives are driving quality leads for the sales team to pursue.- Manage the marketing budget, allocating funds appropriately across various campaigns and initiatives. Track spending to ensure it stays within budget.- Develop and maintain relationships with key stakeholders, including clients, vendors, and partners. - Develop and manage email marketing campaigns, including designing emails, segmenting lists, and analyzing campaign performance- Keep an eye on competitors, understanding their strategies, and identifying potential opportunities for differentiation

Mclean, Virginia, United States

Being a marketer at a unicorn start up can be complex. Happy to provide more details upon request.

Made a big impact in a short amount of time.

Herndon, Virginia

Responsible for integrated marketing campaign strategy/execution, content development, social media, digital marketing, and corporate branding for Akima's portfolio of 40 operating companies serving the federal government. Key accomplishments include:•Contributed to the company's brand refresh in March 2019, including the development of a full suite of marketing materials and templates that tied together all 40 operating companies in a logical manner for an external audience•Led the company's social media refresh resulting in a 500% increase in followers in two years•Launched and led Akima's digital marketing efforts delivering millions of impressions within target customer sets annually with CTRs averaging 0.5%-2%•Developed the strategy and execution of lead generation-focused plans for OEM partners such as Oracle, Dell Technologies, HPE, etc. •Co-led the refresh of Akima.com to provide a better user experience for customers, partners, and potential employees•Led the implementation of Hubspot

Herndon, Va

Lead a team responsible for demand generation of Deltek's product portfolio in the Architecture, Engineering & Construction industry.

Herndon, Va

Responsible for driving net new lead generation for Deltek’s integrated Project & Portfolio Management (PPM) suite of products. •Developed annual and quarterly marketing strategies and plans to reach prospects in multiple verticals and company sizes•Worked closely with sales management to understand goals and priorities to ensure campaigns map to overall business objectives•Created and executed end-to-end inbound and outbound campaigns leveraging a mix of online, email, direct mail, social media and other tactics•Identified proper segmentation for campaigns to ensure messaging was relevant to prospects•Managed 50+ webinars, tradeshows, face-to-face events, and other events to meet lead generation and pipeline attainment goals •Worked hand-in-hand with product marketing to develop new messaging and content to be used in field marketing campaigns•Worked closely with Sales Development Representative (SDR) team to ensure proper and timely lead follow-up•Monitored campaign results on a daily basis using Salesforce reports, email metric reports and other processes

Dulles, Va

•Established overall strategy and drove execution of all partner-related marketing initiatives for VMware, EMC, Cisco and the larger Channel Community.•Developed key messaging, core assets and thought leadership content for partner solutions, including website copy, white papers, case studies, webinars, blog posts, etc. •Drove lead generation and customer adoption of partner solutions through comprehensive digital marketing campaigns, virtual/in-person events, and third-party advertising campaigns.•Maintained successful partner relationships across marketing, sales/business development, and service teams through weekly calls and face-to-face meetings.•Coordinated with outside services firms (PR and design) to ensure all deadlines and deliverables were met.•Delivered weekly, monthly and quarterly metric reports to key stakeholders in each partner ecosystem.•Collaborated with internal and partner sales teams to ensure proper training, education and lead follow-up.•Supported other general company product/service announcements and launch activities as necessary.

Herndon, Va

•Led the marketing and branding efforts for DLT's entire cloud portfolio, including the development, execution and measurement of an overall strategy for driving demand across the public sector.•Launched DLT's cloud-based solutions and managed the cross-functional implementation of individual marketing plans.•Developed and managed promotional programs that drove lead generation for for DLT's cloud-based vendor partners, including Amazon Web Services and Google.•Defined positioning and messaging, including identification of target markets, prospects, and competitive differentiators.•Created compelling solutions messages for each target segment, translating technical capabilities into agency outcomes.•Communicated the value proposition of DLT's cloud offerings to the sales team and developed sales tools to support the selling process.•Integrated and gained buy-in for marketing plans from internal stakeholders and vendor partners.•Worked collaboratively with internal sales teams.•Maintained annual marketing budgets.•Tracked and analyzed metrics for ROI of marketing/advertising dollars.

•Developed, executed and managed fully integrated marketing campaigns that spanned company-wide capabilities. Deliverables included: advertising, sponsorships, trade shows, charitable events, speaking engagements, press releases and other thought leadership opportunities.•Provided internal customer support including creating, reviewing and approving all external marketing materials – fact sheets, presentations, advertisements, etc.•Managed the company's externally facing website. Was responsible for all updates to content, structure and overall organization and architecture of the site.

•Developed marketing collateral (presentations, posters, advertisements, etc.) for use by various business groups as well as internal and external customers•Assisted in the management/sales of products and services to several large government agencies and commercial customers •Assisted with the maintenance of the company’s internal and external website•Coordinated the planning and participation in a 30+ per year trade show schedule. Efforts include reservation of space, ordering materials, scheduling with outside vendors, and the full development of a marketing/promotional campaign for each show•Coordinated marketing campaigns with an internal graphics agency•Assisted with Public Relations efforts for the division by maintaining a media contact list and distributing company press releases, advertisements and articles. •Ordered and maintained inventory of promotional items•Administrated professional memberships and associations for the division•Assisted with the development of the quarterly company newsletter•Supported management with development and monitoring of annual MarCom budget