In-Game Specialist, Owned Media
Dublin, County Dublin, Ireland
In-Game Marketing Operations lead within the Demand Generation function for sports titles such as PGA TOUR 2K23, LEGO 2K Drive, TopSpin 2K25, and other exciting upcoming AAA titles.Responsible for defining and executing strategies for global marketing campaigns and lifecycle programs, driving player monetization and acquisition through upsell and cross-sell initiatives, supporting player engagement strategies using data-driven insights, and managing a direct report’s day-to-day work and… Show more In-Game Marketing Operations lead within the Demand Generation function for sports titles such as PGA TOUR 2K23, LEGO 2K Drive, TopSpin 2K25, and other exciting upcoming AAA titles.Responsible for defining and executing strategies for global marketing campaigns and lifecycle programs, driving player monetization and acquisition through upsell and cross-sell initiatives, supporting player engagement strategies using data-driven insights, and managing a direct report’s day-to-day work and development. Show less