Meghan Whinery Email & Phone Number

San Diego, California, Us

San Diego, California, Us

San Diego, California, Us

San Diego, California, Us

San Diego, Ca, Us

Responsible for developing detailed, multi-channel, go-to-market strategies and marketing plans that drive demand, leads, loyalty, and retention at the best possible ROI.- Delivered YOY lead generation growth, over-performing internal growth and revenue targets.- Managed a direct team of 6 talented marketing professionals, developed strategies for scale, and executed campaigns.- Optimized A/B and multivariate testing of timing, frequency, message, offer, design, and mobile friendliness to improve digital and print conversions.- Tested add-on and cross-sell promotions to targeted segments of existing customer base to determine long-term customer promotional strategies.- Designed reporting, analyzed results, and provided performance readouts and insights based on key business metrics including subscriber additions/growth as well as cost per lead, cost per gross add, and marketing ROI.

San Diego, Ca, Us

Responsible for cultivating lead acquisition and nurture strategies to drive highest yield of qualified leads to sales pipeline.- Increased lead generation for over two consecutive years, resulting in increase in revenue through targeted lead acquisition campaigns and webinars.- Marketo power user responsible for developing and implementing advanced lead nurturing campaigns, sales operations alerts, lead generation campaigns, and other multi-pronged marketing programs.- Implemented database management campaigns to automate opt -in/out process, standardize data entry with smart forms, improve data quality, and exclude unengaged records from communications, driving higher conversions.- Identified opportunities and implemented solutions to improve budget management, content marketing strategy, and buyer personas within department.- Worked cross functionally with third party vendors and internal product materials, marketing collateral and case studies.

San Diego, Ca, Us

Responsible for supporting indirect sales channel with lead acquisition programs to drive sales, while fostering relationships.- Supported resellers with their marketing programs; provided recommendations for lead generation strategy and execution.- Orchestrated outbound call blitzes and telemarketing programs to drive lead generation for partners.- Established monthly marketing webinar series to provide marketing thought leadership to sales partners; developed topics, content, and presented material.- Created and executed bi-weekly eNewsletters, keeping partners informed on product updates, best practices, news, and marketing updates.

San Diego, Ca, Us

Responsible for providing marketing assistance to indirect sales channel in order to drive incremental sales and nurture relationships.- Ran Co-Op Marketing Program, promoting increased brand awareness, reseller satisfaction, and visibility into reseller marketing efforts.- Managed online storefronts, keeping inventory up-to-date, stocked, and improving user experience.- Developed comprehensive Marketing Resource Guide for sales partners to leverage as a how-to marketing tool.

Responsible for cultivating and maintaining strong relationships with clients, while providing consultative recommendations and identifying key opportunities to deliver the best results based on client objectives.- Demonstrated ability to successfully manage and maintain relationships with diverse teams of people, including clients, developers, consultants, artists, vendors, and entrepreneurs across different geographical locations.- Coordinated, executed, and analyzed strategic print and online marketing campaigns including advertisements, marketing collateral, branding, eNewsletters, and eBlasts.- Oversaw company job traffic log and effectively kept projects moving on time and within budget.- Effectively obtained new work orders from existing clients, increasing client retention.

Responsible for providing client service support, ensuring that all jobs are executed timely, accurately, and on budget.- Effectively delegated responsibilities to appropriate team members and managed vendors to meet clients’ timelines and budgets.- Assisted with media planning, negotiations, and insertions.- Contributed to public relations campaigns with research and innovative concepts.

Bachelor Of Science, Marketing

Bachelor Of Science, Marketing

Education record