Generating leads can't be done the way it was 10 years ago. Today's buyers research options and identify the most appropriate partners online. In fact, nearly 80% of a B2B buyer's evaluation is done before ever reaching out to a potential partner. That means that if you want to get the attention of prospects who are looking for solutions, you need to be found online. The most effective way to do this is to execute an inbound marketing strategy, offering smart content that draws your best prospects to your website. Once there, these visitors will convert into leads in order to get content that has value to them; after being nurtured with more evidence of your value, they'll become customers. This approach requires a team of skilled writers with in-depth knowledge of your business (and your customers), and experience writing for a number of platforms and formats. To learn how my team can help yours produce content that demonstrates your expertise, reach out to me at 920-731-2771, ext. 237.
Listed skills include Copywriting, Creative Direction, Integrated Marketing, Creative Strategy, and 22 others.