Meg Robinson Email & Phone Number

Centreville, Virginia, United States

Working with our professional services team and clients to identify, build, and launch software and service products that help people get the most out of their technology investments.

Herndon, Virginia, United States

Measured Results helps B2B companies fix their marketing/sales/support processes, data, and technology to crush their business goals.

Herndon, Virginia, United States

Are you getting the most out of your CRM and marketing automation solution? Measured Results Marketing can help! Our team of HubSpot, Salesforce, Marketo, and Eloqua experts can help with everything from ad hoc projects to standing up a new automation system or database. I work closely with our clients and implementation experts to assure projects are on time, on budget, and on point.

Helping clients implement and refine their use of HubSpot to track and maximize their marketing and sales results.

Alexandria, Virginia

Introduced updated website to engage prospects and drive inbound opportunities. Collaborated with software company to facilitate adoption of HubSpot including CRM integration, lead scoring, and developed lead management processes for business development team. Initiated multi-audience nurturing program to engage customers and develop prospects in addition to account-based program to survey stakeholders to understand requirements for contract renewal. Developed content marketing plan including multi-channel promotions to increase brand awareness.● Rolled out email marketing strategies to engage and nurture prospective clients and job applicants, garnering 19% open rates and 0.01% unsubscribe rates.● Boosted site conversions by 300% through integrating HubSpot lead capture and follow up targeted nurture programs.● Championed launch of new corporate site, including A/B testing calls to action, maintaining site and implementing SEO throughout site, organic traffic now represents >30% of new sales prospects.● Formulated process and project-managed a team of four to create survey-based research paper attracting hundreds of new prospects for the company.

Herndon, Va

Build business plan, budget, marketing processes to launch consultancy. Client projects include:● Review and optimization of Google Ads implementation resulting in 15% in client inquiries● Creation of a content strategy and calendar to create awareness and drive sales to simplify ongoing social and blog posts● Support technically complex lead program during absence of primary project manager, assuring that primary partner is satisfied with program performance● Review CRM and HubSpot integration and associated lead management program to build closed-loop reporting to prove program ROI.

Virginia, United States

Demand generation strategy and implementation for SaaS and technology clients.

Working with a great team of people helping entrepreneurs get the equipment and supplies they need to grow their asphalt maintenance businesses.

Washington D.C. Metro Area

Establish processes and foster relationships with top business partner and Google to support launch of Google Local Service ads for 700+ partner clients. Guide local and off-shore team members, contractors and temporary staff in providing client services supporting an additional 200 Google Ads clients.● As subject matter expert in Google Ads, presented best practices during several webinars and online bootcamps.● Steered team based out of Manila and local to build processes, strategizing and directing functions for managing and optimizing PPC and display ad campaigns for >200 client locations.● Collaborated with Customer Success Director and team to deploy campaign roll out and management processes to achieve 15% incremental upsell revenue in advertising investment by clients.● Collaborated with other team leaders to ensure company compliance with Google requirements to maintain Premier Partner status.

Washington D.C. Metro Area

Implemented KPIs, marketing objectives and reported results to entire organization monthly. Participated in the executive team to build the company and prepare it for subsequent acquisition.● Created strategies for and launched multi-channel demand generation campaigns to segmented groups, engaging across the customer lifecycle, from new lead acquisition through engaging customer advocates, resulting in >$2M in revenue annually.● Rebuilt the website for demand generation, increasing inbound leads 4x year-over-year.● Implemented HubSpot marketing automation and CRM across the organization, formalizing prospect lifecycle management, lead scoring algorithms, nurture programs, deal management, sales activity tracking.

Sterling, Va

Led team of seven campaign managers to drive leads through a range of earned and paid media programs. Collaborated with external consultants, product marketing, marketing analytics and sales teams to achieve lead and revenue objectives across several disparate business units. ● Lead team to exceed 2013 and 2014 revenue objectives by 15%● Administered multiple vendor relationships, negotiating $200k annual savings in vendor fees● Invested multi-million dollar demand generation budget to a positive return on investment.

Washington D.C. Metro Area

Directed an internationally-based team responsible for all digital marketing activities, including website presence, social media, email infrastructure, marketing operations. Worked closely with field marketers world-wide to support company-wide revenue objectives. ● Designed and rolled out marketing automation infrastructure including Eloqua and Salesforce.com integration, processes for lead management, and training for sales and marketing team members in offices located in EMEA, APAC, Americas and Australia.● Led a cross-functional working group to rebrand and re-message all digital presence, including multi-lingual corporate website, global social media, marketing operations infrastructure, and support hubs after acquisition of SHL by CEB. Project completed ahead of schedule, and 35% under budget.

Manage online marketing, search engine optimization, paid search, content marketing and social media PRWeb, growing conversions 85% year-over-year. Present on SEO and online news releases at national conferences. Co-host weekly internet radio show and act as an event reporter.

Lead teams managing search engine optimization and online advertising. Transitioned efforts inhouse from several agency relationships. Grown SEO and online advertising results considerably year-over-year. Manage multi-million dollar advertising budget. Act as domain expert in SEO and online advertising for the company.

Manage web site, lead generation, marketing budget, collateral development. Identified and implemented search marketing techniques including SEO and SEM. Managed a small team in lead generation programs.

Managed collateral development, tradeshows, led fulfillment and customer database positions. Defined and identified full-service advertising agency. Oversaw development and launch of Web site.

Managed numerous trade shows and conferences. Developed marketing collateral. Created and launched a lead management system prior to availability of the Internet. Managed creation and launch of corporate website in 1995.

B.A., Management

Activities and Societies: Worked 20+ hours per week and was self-supported through college.

Master Of Arts (M.A.) Incomplete, Communications, 3.8 / 4.0 Gpa

Worked towards M.A. in Communications with a specialization in Publication Design. This program consisted of both visual design and writing.