Meilan Chen Email & Phone Number

Greater Milan Metropolitan Area

• Define strategic direction of Global and Chinese Social Media channels, with a special focus on the new rising platforms• Create Social Media calendar based on the global marketing activations and local commercial occasions, applied in different channels• Analyze Social Media data through Social Media listening tool, setting up reports, ad hoc analysis and benchmark study• Manage the budget spend of Social Advertising, set goals, plan and optimize the performance of Global digital campaigns results using Facebook Ads Manager and Google Analytics• Coordinate and supervise the Chinese Social Media campaigns, SEM and media cooperation based upon key KPIs• Support for China CRM, e-Commerce and Customer Service projects on Salesforce, Tmall and WeChat• Work and collaborate with HQ and local cross-functional teams to establish and develop the omnichannel communication strategies• Share the new trends and digital landscape of China with the HQ team, help to improve cross-cultural communication between HQ and Asian markets

Milano, Italia

• Translate client objectives into content strategy, develop the WeChat content planning and creative idea • Coordinate and set up of advertising campaigns on China digital Channels, ongoing reporting and optimization of campaigns (oversee budget spend, manage analytics and dashboards, provide optimization and targeting recommendations)• Aid the Sales team to prepare the business proposal, share the case studies with potential clients, especially in the Luxury and Furniture industry• Manage the process of WeChat Official Accounts opening for European companies through the special procedure• Continue to build working knowledge of the China Digital landscape and competitive set

Milan, Lombardy, Italy

• Learn about new collections and product features, ascertain customers’ needs• Recommend and display items that match customers’ wants• Conclude the sale and ensure a high level of customer satisfaction

Milano, Italia

• Activate and monitor SEM & Display campaigns on Baidu during Expo Milano 2015• Have constant interaction with key clients, support to plan and manage International campaigns, keep track of performance, report on web performance metrics• Learn the knowledge of Google Ads, Youtube Ads, Facebook Ads, Display campaign, etc

Shanghai City, China

• Assess the consumer potentials in different market segments and research for the competitive analysis• Support for Projects development aimed at the improvement of sales levers• Participate in preparations and launch of the company’s exhibition in occasion of the international trade fairs in Shanghai, discover the production process visiting the manufacture

Conegliano

• Prepare invoice and expense reports• Study and analyze financial data• Check financial documents and journal entries for accuracy