- Collaborate with the CEO and Executive Chairman on the strategic direction and contribute to the formulation of strategies for driving growth, business innovation and operational efficiencies.- Oversee the master brand and lead strategic marketing and communication plans in alignment with business objectives and revenue goals. - Provide strategic advice and manage all facets of marketing and lead generation campaigns for the manufacturer and franchise and dealer network, which consists of more than 30 dealers on the east coast.- Work with the BDMs and Sales Managers within Apollo as well as with business owners and Sales Managers across the dealer network to ideate and develop marketing and sales toolkits and resources to support sales strategies, tactics and build relationships with customers.- Appoint and manage digital and agencies and monitor performance, provide briefs and manage budgets.- End-to-end production management of all photoshoots and videography to create market leading content for use across all marketing channels and the dealer network.- Lead the marketing function and provide direction to operational and customer service teams.

- Completely own, plan and manage all marketing activity, online presence, branding, website management, CRM functionality, marketing automation, customer communications, print production, content production and content library for the brand. - Develop campaigns and marketing activity to drive sales, generate leads and increase visitation to retail locations. - Work collaboratively with the sales team to achieve revenue goals and deliver a quality customer experience – including creating sales communications, templates, tools, materials and showroom point of sale. - Manage social media communities, paid and organic activity - plan, create, schedule and publish content. - Plan photoshoots and videography for brand aligned and fresh content – locations, talent, photographers, styling, shot lists, mood boards and library management optimised for SEO.- Manage agency relationships for graphic design, Google AdWords campaign delivery and SEO performance.- Monitor marketing performance and budgets to ensure measurable outcomes and optimisations are made.

- Oversee and lead all marketing, digital presence, communication, events and sponsorships for the largest Faculty at UQ, with multiple target audience groups and customer personas – students, donors, alumni, corporate partners, staff, academics, research and the community. - Lead and manage a 20-person team, collectively responsible for all marketing, media, communications, promotion and logistics for 300+ events per year, 5 websites and 3 social media pages; ensuring operational effectiveness and wellbeing of the team is maintained.- Strategically plan and provide advice on marketing projects and initiatives to achieve business outcomes, generate leads for our programs or events, nurture customers to through to conversion and onboard to support their in-life experience, advocacy and retention. - Internal relationship building, connecting the dots and big picture across a large and complex organisation, and bringing ideas and projects to life through the planning, design and execution of detailed requirements.

- Lead, plan, manage and deliver marketing activities, traditional and digital campaigns (social, email, search, lead generation, landing pages etc), and customer-facing events across all business lines. - Develop channel measurement and reporting, to ensure marketing activity effectiveness and contribute to the delivery of targets through acquisition growth (enquiry, deposits) and building customer and influencer advocacy.- Liaise and build relationships with creative and digital agencies, compiling all agency briefs and key stakeholder for creative concept pitches/presentations.- Manage a three-person marketing team who delivered all market facing promotional collateral, merchandise, website maintenance, events, event marketing and sponsorships.

- Formulate and execute marketing initiatives to support global business priorities and plans.- Create multi-channel integrated campaigns and communications to promote the firm, its work and its people externally. - Plan and coordinate client, corporate and internal events as well as sponsorship opportunities for presence at global and international conferences. - Build strong working relationships with senior leaders and stakeholders across many countries and time zones - Australia, UK, Asia, USA, Europe and Africa.

- Planning, project management and delivery of all elements of integrated digital and offline marketing campaigns for acquisition and lead generation. - Improve and own customer contact strategy and user journeys to enhance customer connections, increase brand engagement, cross-sell, activate and retain.- Web design and content development optimised for SEO, multi-variant testing layouts and promotional offers. - End-to-end project management of client and corporate events, promotional product launches and trade shows exhibition stands. - Work directly with the Seminar Coordinator to produce the event communications, registration process and market the events to clients and prospects.- Analysis of data and performance to identify optimisations, track progress against target and post campaign ROI reporting. - Manage two high performing Marketing Coordinators and two contractors.

- Create, agree and project manage execution and delivery of relevant and timely strategic and tactical marketing for the offering and professional events. - Organise and advertise program of web conferences, and work proactively with stakeholders to maximise content and video sharing.- Develop, launch and manage the ongoing marketing strategy for the products and services. - Own and improve collateral, creative assets, forms (online and offline), guidelines, tone of voice, end-to-end comms to support engagement. - Manage two experienced Marketing Coordinators.

- Market the products, brand and events to consumers, institutional investors and shareholders. - Develop marketing strategies and execute brand and product multi-channel campaigns. - Plan and manage design and production of marketing material across the full marketing mix.- Event management and marketing - existing clients and prospects, including venue, invitations and registration, celebrity speakers and collateral development in support of the event.

- Responsible for branding and tone of voice of the range of funds. Ensure consistency and quality maintained across channels and assets. - Project manage product developments, launches and client conferences.- Own, develop and improve website content, FAQs, literature and client comms, updates, forms and end-to-end in life experience. - Write, coordinate and develop Product Disclosure Statements, Board Papers and Annual Financial Reports as well as manage sign-off, design, printing and distribution.

- Event coordination and management of training workshops, corporate events and professional development conferences.- Stakeholder in the pitch process, selection and implementation of new planning software for the branch Financial Advisers. This included change management, training and ongoing management of financial plan template, portfolio updates and software upgrades.