Communication planning for P&G Latin America working on the Oral Care & Fem Care categories.

Performed as acting Account Director and oversaw:-Strategic and creative development of the Citibank/Banamex DRTV launch-Phase II of the Citibank Access Campaign-Client relationship

I started my career at the NY Ogilvy offices as an Assistant Account Executive working on the American Express brand.In 1994, I moved to Argentina and worked at O&M Direct as the local Client Service Director overseeing direct marketing services for American Express, Unilever and AT&T.After living in Argentina for two years, I moved up to Miami and to oversee regional American Express direct marketing communications. Responsibilities included:- Launch of the Membership Rewards program in Latin America- Introducing American Express brand into Costa Rica and Peru- Supervised communication development of new brand advertising for Venezuela- Development of first Franchise Revolving Credit communications manual From August 1997 – April 1998, I was responsible for direct marketing services for Alamo Rental Car, Reader’s Digest and Cigna. I was part of team that won the Alamo Rental Car assignment.