Working across the Boots beauty portfolio.

PR & COMMUNICATIONS CONSULTANT– Pitching and winning new business with both global and start-up beauty and lifestyle brands– Defining and owning client PR strategies– Managing client relationships ensuring successful project delivery– Generating maximum press coverage through creating press and influencer collateral, creative mailings as well as running and hosting UK launch events and overseas press trips– Leading client meetings to influence marketing, PR and influencer strategies– Driving creative ideas and activations whilst always identifying opportunities for brand growth– Collaborating with in-house and agency project teams to establish budgets, scopes, and timelines– Media and Influencer relations: meeting regularly with press and influencersKey brands and activations:– REN Skincare: organising and leading a UK press trip to Iceland– Miller Harris: executing a UK press event to launch 3 new fragrances and new store– Sweed Lashes: launching brand, working with Selfridges PR team on creative mail-out and brand founder one-to-onesProviding both short and long-term support for PR agencies and in-house brands:– Brandstand Communications: devising launch strategy for a new sustainable beauty brand– Bux & Bewl: running a Rituals UK press launch– QBC: launching a new haircare brand into BOOTS, including organising a press trip to Zurich, hosting a UK influencer event and writing the brands yearly PR strategy for in-house team to utilise

Developing an overarching PR strategy for their distributor, Skinbrands.Brands worked with; – Synergie Skin, Swissline Skincare, Brush-On-Block, ProLon and e-commerce website theskinexperts.co.uk-Providing on-going media outreach for these brands including launching new brands and products to press/influencers via creative mailers, as well producing and running UK and Irish launch eventsCoordinating and supporting both in-house PRs and appointed PR agencies for the company’s largest brands:– Medik8 and RevitalashMentoring the company’s new Social Media Executive; advising on strategies across all brands

Managing the Elemis in-house PR team of five and devising the UK PR strategy while:– responding to all day-to-day and ad hoc international PR enquiries and ensuring that a strong and consistent brand message was maintained (lead communication for the US PR Agency)– pitching and generating strong stories to key publications, driving business through e-commerce, salons and spas nationwide and retail outlets– managing trade magazine B2B press profiling to build brand reputation and consistent news, working with directors where needed for brand features– pro-actively researching opportunities for raising brand awareness through events, sampling and other strategic areas– securing reader offers and promotions in key publications in order to drive sales– British Airways Travel Spa: promoting the services to press (UK and international), arranging VIP bookings, profiling new services and working with BA press office and global PR teams

responsibilities included:• appointed and managed the in-house UK PR and Marketing team in all aspects of the press office, retail marketing and collaborations• directed the US (AAM and Target), Australian (KIT) and Spanish press teams, ensuring brand consistency• writing, implementing and managing strategic pr and marketing plans for the UK and all international partners• retail marketing for all international and UK partners including; Harvey Nichols, Space NK, ASOS, QVC, Look Fantastic, Beauty Expert and Feel Unique, ensuring Jemma Kidd is always included in e-shots, newsletters, web features and in-store events• writing and overseeing the UK retail business plans• assisting the C.E.O in managing and driving the brand and the Jemma Kidd team• approaching, meeting and planning with suitable fashion and beauty collaboration partners including; Arcadia, OPI, NEOM, Jessica Nails, STEAMCREAM and Toni and Guy• driving and overseeing all Jemma Kidd’s TV appearances• implementing and driving Jemma Kidd’s social media strategies• managed the writing, and directing the design team on all press releases and promotional marketing material

Senior Press Officer promoted to Head of PR for LUSH’s sister brand - a cosmetic and fragrance house called ‘B Never Too Busy To Be Beautiful’ sold online and in 3 UK stores as well as internationally. I was in charge of all aspects of PR and marketing for the UK and oversaw the PR teams in Japan and Austria.

Account Executive promoted to Account Manager overseeing high level beauty accounts in all aspects of PR, as well as overseeing junior level staff and their accounts. Clients worked with include; Lulu’s Time Bomb, Lee Stafford & Trilogy.