Melanie Webber Email & Phone Number

Logical Imagination is a marketing and business development consultancy. Our expertise extends to all areas of the marketing mix with particular expertise in consumer insight, brand and communication strategy. The team will help you build and develop profitable brands and people with tailored business strategies, insights, growth and solutions. We ask the right questions, to get the right answers and develop and execute strategic action plans that reach the right consumers and grow business value, year after year. We also offer tailored training programs to help strengthen capability and build confidence. Clients appreciate the common sense and practical approach to creating innovative solutions that drive breakthrough results. We operate in a flexible and cost effective manner that suits your needs and budget, which works well for those who want experienced support but don't require a full time resource. We also work with companies who wish to support and increase the capability of their existing marketing teams. About Melanie, MD of Logical Imagination: Melanie is an energetic and driven business leader with director level marketing, sales and commercial experience gained in Southern Africa, United Kingdom and Switzerland within blue chip companies P&G and Gillette. She started Logical Imagination in 2014 with the vision to bring international blue chip expertise to small and medium size South African businesses, as well as assist internationals to launch and build brands in Southern Africa and Africa. Her passion and area of specialty is marketing and she firmly believes in putting the consumer first, applying an innovative and entrepreneurial approach and commercial savvy when addressing business challenges. She has extensive experience in overall brand strategy development as well as how to deliver excellent in-market execution down to the last detail.

Listed skills include Marketing, Fmcg, Consumer Products, Marketing Management, and 17 others.