Melanie Wright Email & Phone Number

Charlotte, North Carolina, United States

Guide the development of informative, customer-focused omni-channel digital marketing content to increase brand and product awareness, engagement, and leads.

Develop and manage strategies for the company's overall social presence. Establish and enforce corporate social media purpose and goals. Assist in development of and oversee maintenance of branding parameters globally. Advise content developers on creation of engaging content that drives business.

Develop and execute brand social strategy, product brand development, as well as traffic growth on social sites for Dentsply Sirona Endodontics. Maintain and monitor online brand image daily. Interact with customers online and act quickly to answer questions or resolve issues. Stay up to date on latest trends in social marketing.Key Results:• Increased social followers by 47% in 6 months. • More than doubled fans/followers in first year.• Average 200% increase in social reach year over year.• Directed 346% average upsurge in social engagement year over year.• Engineered and executed a social campaign highlighting community outreach.• Lead the company in followership for YouTube channel.• Instituted Instagram channel, achieving +3K followership in 18 months.• Maintained 91% Share of Voice over competitors

Johnson City, Tn

Dedicated to Employee Engagement and promotion of the Dentsply Sirona Endodontics' employment brand through LinkedIn and other mobile / digital / social media tools.Responsible for the oversight of the Human Resource functions and activities, including recruitment, termination, and legal compliance. Maintained high performing environment supporting innovation, safety, creativity, organizational change, teambuilding and continuous process improvement.Key Results: Developed divisional social presence and recruiting strategy, quadrupling socially-sourced candidates in one year Established response plan on popular company-rating sites.  Coached others in areas of personal development as well as managed associate issues.  Ensured compliance with all personnel law including, monitored leaves of absence  Annually evaluated wages for all employees and oversaw merit recommendations.  Collaborated with sourcing agencies to provide onboarding program and trainings so placements were ready day one.

Johnson City, Tn

Responsible for the oversight and management of the Human Resource functions and activities, including recruitment, termination, legal compliance, and oversight of payroll and benefits processes. Worked with management to create a high performing environment supporting innovation, safety, creativity, organizational change, teambuilding and continuous process improvement.Key Results: Stayed informed of policy changes in regard to personnel law and evaluated impact the business, providing recommended actions. Completed analysis, including research and employee surveys, and proposed recommendations on Quality & Regulatory department restructure to better align jobs for efficiency and developed job descriptions that would better define position objectives and promotion of quality culture.  Coached others in areas of personal development as well as managed associate issues.  Ensured compliance with all personnel law including FMLA.  Monitored leaves of absence to return employees quickly and safely.  Annually evaluated wages for all employees and oversaw merit recommendations.  Collaborated with sourcing agencies to provide onboarding program and trainings so placements were ready day one.  Ensured timely reporting of various data and statistics via monthly reporting.

Recruited to expand the Human Resources role at the Johnson City facility. Responsible for the management of a full spectrum of HR operations, systems and programs. Worked with senior management to update policies and procedures, recruit employees, and enhance orientation and training. Managed leave-of-absence programs and personnel records; administer benefits enrollment and programs; assist with HR budget; and handle HR generalist workplace issues.Key Results: Upgraded and enriched the Education Assistance program identifying clear eligibility requirements and establishing a smooth approval process with corresponding forms. Took the lead in monitoring policy changes in regard to personnel law and succinctly communicating what impact it would have on our department. Developed a Human Resources audit to monitor compliance within our Johnson City and Tulsa facilities that was adapted and adopted company-wide. Worked closely with hiring managers and incumbents to create and update job descriptions across many levels and categories.  Created a tool to help monitor I-9 compliance that has been adopted by various divisions. Coached others to develop in areas of personnel law and assisting in associate issues as well as various computer programs. Established a clear process to ensure and simplify FMLA compliance and monitoring for the facility. Monitored leaves of absence to return employees quickly and safely. Annually evaluated wages for all employees and assist in merit recommendations. Consolidated various onboarding programs and trainings for the facility into one succinct process. Ensured timely reporting of various data and statistics via monthly reporting. Oversaw recruiting process for compliance with AAP reporting and analysis. Responsible for communicating benefits enrollment information and facilitating enrollment for employees.

Promoted to fulfill a broad range of HR functions, including recruiting and training employees, benefit administration, overseeing disciplinary action and managing HR records. Responsible for annual enrollment meetings and performed exit interviews. Mentored other associates in the department.Key Results: Assisted in training 25-member management team on interviewing techniques and best practices, conducting one-on-one coaching sessions that contributed to sound hiring decisions Facilitated quarterly review of associate performance and worked with managers in developing action plans to address low performers Analyzed exit interview data in order to address concerns and develop strategies to reduce attrition rates Processed and monitored Worker’s Compensation claims to promote quicker return to work Assisted in creating job descriptions for various functions within center Researched opportunities to broaden applicant pools to maximize Affirmative Action plans Ensured adherence to safety plan and security objectives

Ensured daily objectives met within the departmentFielded requests and questions from supervisors and associatesFacilitated numerous meetings and committeesTrained new customer service associates, HR representatives and new supervisorsCollected and analyzed data for various reports including turnover, salary analyses, etc.Responsible for accurate and timely processing of payroll for 400+ employeesAssisted managers in corrective action/coaching meetings with employees and in drafting corrective action and termination lettersEnsured compliance with personnel laws, regulations and company policyCoordinated the recruitment and hiring processes

Maintained associate files, fielded inquiries, assisted supervisors with attendance tracking, involved in recruiting and interviewing, monitored applicant flow, conducted benefits orientation for new hires, produced various reports regarding turnover, salary analyses and attendance.

Assisted customers with orders and inquiries, researched products for customers, exercise problem solving skills to find best resolution for customer, input accurate data into computer.