Responsible for developing and executing marketing strategies for the Neuroscience/Oncology Service Line across Premier Health's service area, which includes 4 hospitals.

Proactively working with prospective customers to define campaign objectives, cost parameters, and best practice campaign components. Managing campaigns from end to end. Writing thorough proposals to ensure flawless execution of the customer's marketing plan. Managing all elements of digital and direct marketing campaigns including landing pages, email, direct mail, pURLs, and augmented reality. Compiling analytics from Exact Target, Google Analytics, and Litmus and using those analytics to make recommendations for future campaigns.

Wrote and proofread the employee newsletter, which is distributed to over 3,000 Good Samaritan Hospital employees weekly. Researched and created a series of healthcare career brochures to distribute at community outreach educational events. Helped plan and carry out a press conference attended by over 100 Dayton area physicians, community leaders, and town citizens and 5 news outlets for the announcement of Wayne Cancer Center. Researched the use of social media in disaster or inclement weather situations and made recommendations for GSH based on these findings.

Fostered positive relationships with alumni, family, and friends of UD while personally raising over $10,000 to support current operating expenses for the University. Handled and addressed objections to giving tactfully and persuasively.

Selected from a group of candidates to compete in a rigorous marketing competition. Conducted research on P&G consumer brands, restructured brand maps, and offered integrated marketing recommendations based on analysis of research. Delivered presentation to P&G senior brand managers.

Interacted and communicated professionally with clients while working the front desk. Answered 25-40 phone calls per hour using a 6-line phone system. Scanned 15 years worth of hard copy files into digital form, and named the files using a specific naming system. Trained interns and other summer help how to use the scanners and the specifications of the naming system.