Melanie Paddock Email & Phone Number

San Diego, California, United States

San Diego, California, United States

- Led Demand Team for NXT Upgrades- Ended FY23 at 121% of revenue upgraded goal and 118% royalty savings goal- 70+ NPS Score for Upgrade Projects- Program started with 300+ customers to migrate from SFDC edition to NXT edition of Gainsight- Ended FY23 with 18 customers left to Upgrade to NXT- Built and scaled processes to streamline demand per quarter.

San Diego, California, United States

• Own and manage pipeline and lifecycle management for a complex initiative to convert ~400 customers from the legacy Gainsight Salesforce app to the CRM-agnostic Gainsight NXT Platform.
• Maintain internal and customer-facing documentation and materials related to the Upgrade Process.
• Assist with marketing initiatives to drive demand for the Upgrade to NXT – case studies and email campaigns.
• Helped develop messaging and journeys for all personas involved in the upgrade process
• Worked cross functionally with other departments to ensure seamless customer handoffs related to Upgrade including Customer Success, Product, and Professional Services.

Greater San Diego Area

I am responsible for ensuring the success of a portfolio of Cordial’s clients - success being defined by the client. The CSM is a true client partner, their primary point of contact at Cordial, and works diligently to advocate and align technology and expertise on behalf of the client. The CSM is the owner of the entire client relationship post-sale, but.

Greater San Diego Area

Manage major brand accounts to ensure satisfaction with our SaaS platform. Responsible for client retention and growth with a focus on account planning, strategic up-selling, and providing unparalleled customer service.

Greater San Diego Area

• Own and manage the relationship between Tealium and client to ensure absolute and complete satisfaction including 100% contract renewals.
• Ability to multi-task, working across multiple client engagements at the same time as well as key internal initiatives.
• Be a recognized expert by clients, partners and colleagues regarding the Tealium solution.
• Work closely with Implementation Engineers during initial implementation, as well as to scope and estimate opportunities and identify overall project approaches, activities and execution details.
• Assist clients in learning and expanding their usage of the Tealium platform; act as trusted advisor to enable clients to apply our tools to achieve their online business objectives.
• Manage the entire renewal process including creating service orders and addendums, obtaining necessary client signatures and communicating with management.

Phoenix, Arizona Area

• Primary job function is to manage accounts and reach ROI goals for clients, done through analysis of campaign performance, proactive recommendation and implementation of solutions.
• Manages all aspects of ad operations: interaction with clients, agencies and networks, brainstorm and recommend creative/offer ideas, assist with developing campaigns and managing performance, reviewing reports and.
• Interface with clients/vendors and sales team to help maintain and improve ROI objectives for clients.
• Direct client support of day-to-day campaign delivery and execution.
• Assume campaign ownership to ensure full delivery and proper pacing of advertising campaign.
• Work with FetchBack sales reps and engineering to help answer technical/implementation questions.

Phoenix, Arizona Area

• Develop strategic marketing promotions that engage readers and encourage customer interaction to yield a higher click thru rate for better ROI, while simultaneously helping to grow our customer base
• Prepare creative briefs that allow our designers to seamlessly develop effective advertising messages
• Work with clients during ad proofing process to ensure expectations are exceeded and objectives are met
• Schedule and coordinate the timely launch of web, mobile, SEO/SEM, and email advertising campaigns
• Provide campaign analysis, optimization, and follow-up
• Complete billing and reconciliation for strategic and agency accounts