Melanie Williams Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

Greater Atlanta Area

24 Seven is a strategic staffing and recruiting firm specializing in marketing, creative and technology talent. We partner with forward-thinking companies and brands to support their evolving talent demands, from freelance, to fulltime, and executive-level searches. Our innovative approach combines global reach, industry expertise and market intelligence to deliver top performers that advance our clients’ unique business goals. We support our clients globally, with offices in New York, London, Toronto, Los Angeles, Orange County, San Francisco, Denver, Seattle, Portland, Chicago, Philadelphia and Atlanta.

Greater Atlanta Area

- Strategically develop and implement programs and initiatives to build the client's brand and drive business growth- Develop and supervise the implementation of strategies to accomplish client objectives, while managing client and agency expectations- Ensure all agency efforts and campaigns are in the best interest of building the client's brand and support the brand positioning- Lead weekly client status meetings, setting expectations for key deliverables, and proactively provide clients with strategic insight- Prepare presentation decks and lead client meetings- Gather and report feedback during client presentations for recommendations and future program improvements- Responsible for on-time delivery of workflow across all executed projects- Expert on client's business and category, with a strong knowledge of emerging market trends and competitive landscapes- Keep clients up-to-date on competitive activity in the market- Manage client budgets, including budget forecasting, estimating, and monitoring - Identify key opportunities for growth by developing and presenting strategic ideas to clients- Create creative briefs, lead brainstorming and creative strategy sessions- Present agency recommendations with POV to clients- Develop and strengthen client relationships, becoming their "go-to" resource for daily activity- Identify and resolve client conflicts quickly and efficiently - Supervise and motivate account coordinators and identify areas of growth

Greater Atlanta Area

- Strategically develop and implement programs and initiatives to build the client's brand and drive business growth- Develop and supervise the implementation of strategies to accomplish client objectives, while managing client and agency expectations- Ensure all agency efforts and campaigns are in the best interest of building the client's brand and support the brand positioning- Lead weekly client status meetings, setting expectations for key deliverables, and proactively provide clients with strategic insight- Prepare presentation decks and lead client meetings- Gather and report feedback during client presentations for recommendations and future program improvements- Responsible for on-time delivery of workflow across all executed projects- Expert on client's business and category, with a strong knowledge of emerging market trends and competitive landscapes- Keep clients up-to-date on competitive activity in the market- Manage client budgets, including budget forecasting, estimating, and monitoring - Identify key opportunities for growth by developing and presenting strategic ideas to clients- Create creative briefs, lead brainstorming and creative strategy sessions- Present agency recommendations with POV to clients- Develop and strengthen client relationships, becoming their "go-to" resource for daily activity- Identify and resolve client conflicts quickly and efficiently - Supervise and motivate account coordinators and identify areas of growth

Greater Atlanta Area

The Creative Group, a division of Robert Half International, is the premiere solutions provider of marketing, advertising and creative professionals on a freelance basis.• Used design, marketing, advertising and corporate communications knowledge to help increase the Atlanta branch of The Creative Group's revenue by 100%• Billed over One Million Dollars in less than 2 years, and was inducted into the Million Dollar Milestone program• Established and maintained relationships with decision makers in Creative and Marketing Departments, both In-House and Agency• Successfully secured new accounts with Fortune 500 Companies, as well as small design studios, and expanded upon an existing book of business• Conducted face-to-face meetings with key managers and Senior-Level Directors to market The Creative Groups' services, and to understand clients' freelance needs and recommend solutions• Effectively followed-up with prospects to develop business, and maintain existing relationships• Worked with recruiting team to match talent with clients' specific needs• Solidified The Creative Groups' presence in the local marketplace through various networking events• Provided the highest quality customer service to both clients and freelancers

Greater Atlanta Area

Devised and implemented numerous cross-media sponsorships and packages, not previously provided, for assigned clients which produced on-going revenuesDeveloped and sustained long-term business relationships which resulted in increased revenue.Administered accounts of approximately $2.5 million annuallyNegotiated television orders on behalf of clients as well as sold sponsorships to advertising agencies that were purchased with dollars above and beyond client budgetsProduced and presented to clients for new business opportunitiesDeveloped strong problem-solving and follow-through/closing skillsBuilt long-lasting positive relationships with Clients

Greater Atlanta Area

Managed all media buying/negotiating duties for Daimler Chrysler, Mercedes Benz, and MitsubishiSuccessful Account Manager for Mercedes Benz, making sure all radio and television buys placed by buyers adhered to clients needs and requestsMaintained knowledge of client's consumer trends and planning directionWorked directly with Clients at Mercedes Benz to creatively implement marketing and advertising strategiesResponsible for ensuring all buys placed efficiently met the client's needs and objectivesResponsible for post analysis and monitoring delivery status of the buys throughout each quarter

Greater New York City Area

Responsible for allocating cable budgets on the Bayer Corporation client to each individual productWorked directly with the client to ensure all needs/requests were effectively met and adhered to all FCC regulationsCoordinated with planning and traffic department to ensure correct delivery of media buysResponsible for allocating, revising, and maintaining network buys and schedulesResponsible for syndication post analysis, and monitoring the delivery status of the buysAssisted in resolving problem and non-problem billing discrepanciesBuilt and fostered positive relationships with television networks