Melinda Clark Email and Phone Number
Melinda Clark phone numbers
As the SVP of Digital Strategy and Innovation, I leverage my 20+ years of experience and expertise in Brand, Commerce and Digital marketing to help businesses achieve their goals and grow their brands. I lead a team of talented professionals who are passionate about delivering innovative solutions and exceptional results to our clients.I have a proven track record of driving business growth, increasing client satisfaction and retention, and developing strategic partnerships. Some of my recent achievements include:Increasing client retention rates by 52% and growing our portfolio revenue by over $12MMSpearheading a digital e-commerce campaign that generated a 64% sales lift for a leading outdoor brand on Amazon.comDeveloping and reporting on growth strategies to executive leadership and board teamsI am always eager to learn new skills, test new ideas, and collaborate with others. I believe that marketing and e-commerce are constantly evolving and that we need to adapt and innovate to stay ahead of the curve.
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Partner ManagerSam’S Club Member Access Platform (Map)Bentonville, Ar, Us
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Co-FounderO2 Media May 2024 - PresentBentonville, Arkansas, United StatesAt O2 Media, we drive the strategic vision and execution of our innovative shopper marketing solutions, leveraging digital media to enhance brand engagement and drive sales conversions. Our agency specializes in creating integrated marketing campaigns that connect brands with consumers at every stage of their shopping journey. -
Svp, Digital Strategy & InnovationOptimal (A Portfolio Company Of Orix Capital Partners) Sep 2021 - Jun 2024Rogers, Arkansas, United States• Own and manage the organization's client satisfaction score, increased client retention rates +52%, and growth goals• Lead the company's Client Success and Digital Strategy Team and develop/improve workflow efficiencies• Responsible for managing, quarterly forecasting and growth strategy for a portfolio of clients with over +$12MM in company revenue• Develop and report on growth strategies to Executive Leadership and Board Teams
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Senior Account DirectorShopkick, A Trax Company Aug 2020 - Sep 2021Bentonville, Arkansas, United States -
Vp, Retail StrategyBold Strategies, Inc. Jan 2020 - Aug 2020Rogers, Ar• Initiated new sales and marketing plans for product rollouts, including developing sales, distribution and media strategy which has grown the total business to date by +36%👏 ACHIEVEMENTS: Published in Mass Market Retailers, P2Pi Learning Lab and Supplier Community -
Vp, Shopper Solutions4Media Group U.S. Aug 2019 - Jan 2020Bentonville, Ar• Developed new business revenue stream and marketing plans for product roll-outs, including developing sales, distribution and media strategy -
Svp, Strategic PartnershipsOptimad Media (A Portfolio Company Of Orix Capital Partners) Sep 2016 - Aug 2019Rogers, Arkansas• Created, led and managed a team of 8 employees from sales to clientmanagement while overseeing total P&L• Increased customer satisfaction to 95% and repeat business through a relentless pursuit of client resolution and driving retail innovation• Grew revenue by 325% in 3 years by sales planning, flawless execution, and actionable insights
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Senior Account DirectorIn Marketing Apr 2015 - Sep 2016Rogers, Arkansas• Led strategic shopper marketing plan development, innovation and execution across Keurig Dr. Pepper Brand portfolio at Walmart👏 ACHIEVEMENT: Won Effie award for "Me Time" campaign partnership with Meredith Corp -
Group Director, Marketing ServicesMirum Agency (A Portfolio Company Of Wpp) May 2012 - Apr 2015Rogers, Ar• Developed digital business models to meet client's unique business strategies as well as turnkey solutions• Partnered with Walmart to secure best in class marketing platforms leveraging digital targeting, optimization, and analytics• Provided forecasting and revenue reviews for Unilever on Walmart andClub Channels --Grew overall business +64% in 2014• Directed hiring, training and development for 14 direct reports
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Account SupervisorMirum Agency Nov 2010 - May 2012Rogers, Ar• Created and executed digital shopper marketing programs for multiple CPG accounts with go-to-market strategies by delivering innovation and custom content• Grew CPG business by +56% in 2 years -
Senior Account ExecutiveJwt/Ogilvy Action Nov 2009 - Dec 2010• Built strong, strategic shopper marketing plans that encompass brand campaign to ensure holistic shopper solutions• Managed timelines, budgets and internal cross-functional agency staff to optimize agency and client efficiencies by +32% -
Senior Account ManagerVml Sep 2008 - Nov 2009• Created and managed Walmart Blogger and Influencer program•Cultivated and fostered relationships with key clients, vendors, and retailers yielding new revenue stream and +15% growth -
Account SupervisorMccann Worldgroup Jul 2007 - Sep 2008• Worked on-site with Walmart Stores Marketing Department acting as the liaison between agency and client• Directly collaborated with Walmart in developing Tab for major holiday marketing campaigns -
Senior Account ExecutiveKnwa-Tv And Fox 24 News (Nbc And Fox Affiliate) Jun 2004 - Jul 2007• Implemented and executed web based and on-air marketing plans• Responsible for growing client base and resolving service issues -
Real Estate Publication CoordinatorSioux City Journal 2002 - 2004
Melinda Clark Education Details
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Business
Frequently Asked Questions about Melinda Clark
What company does Melinda Clark work for?
Melinda Clark works for Sam’s Club Member Access Platform (Map)
What is Melinda Clark's role at the current company?
Melinda Clark's current role is Partner Manager.
What is Melinda Clark's direct phone number?
Melinda Clark's direct phone number is (844) 520*****
What schools did Melinda Clark attend?
Melinda Clark attended Iowa State University.
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Melinda Clark
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Melinda Clark
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