Melinda Moore Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

(12-month contract)• Led and managed a team of designers and a copywriter in developing integrated marketing campaigns. Providing constructive criticism, feedback, art direction, creative strategy, and project trafficking, while managing multiple projects simultaneously. Clients included AARP, United Healthcare, Optum, Medtronic, Cargill and Disney.• Strategic creative process leader­ — Led kick-off calls, strategic concepting and cross-functional collaboration with team members, and presented creative concepts to clients and stakeholders, ensuring alignment with brand objectives.• Designed integrated marketing campaigns across platforms: email, print design, digital, social media, PPTs and video production, increasing brand visibility and engagement.

Eden Prairie, Minnesota, United States

(Position eliminated in company-wide layoff)• Led the design and creative strategy for my assigned accounts in Optum’s in-house agency, focusing on Behavioral Health Solutions, OptumServe, and Virtual Care — which promoted new and existing product lines and boosted sales.• Demonstrated strong communication skills by conducting kick-off calls, delivering presentations, and pitching concepts to stakeholders to drive business growth.• Acted as a brand steward by overseeing and approving social media content, ensuring consistency with Optum’s brand image.• Enhanced operations by optimizing processes and workflows for improved efficiency.• Played a key role in rebranding over 19,000 campaign and marketing assets, including print, social media, web, digital, infographics, motion design (animations, videos, GIFs), emails, landing pages, trade shows, and presentations—maintaining brand integrity and consistency.

Greater Minneapolis-St. Paul Area

• Ran a successful contracting business — from a solo role in a startup, to managing a diverse team, I worked both on and offsite in agency and corporate settings.• Designed B2B and B2C marketing materials from initial concept to final production — increasing growth, engagement, and sales. Concept and storytelling throughout the life cycle; crafted design system / asset libraries that utilize trends in patterns, colors, typography, illustrations, photography, icons and graphic elements using user-centered design methodologies.Clients and Projects have included:Aerospace: Cirrus Aircraft (4 years), Phoenix East Aviation (6 years), Piaggio Aero (6 years), Superior Flight SchoolAgency: Concept Drop (5 years), d.trio Marketing Group (13 years), Carmichael Lynch, Growth Mode Marketing, jtmega, The Lacek GroupConstruction/Sanitation: Shamrock Disposal, S&Y, TWGE-commerce: astonishingcards.com (5 years), BraBridge, 123print.com (5 years)Financial: ADP Wisely, AgriBank (4 years), Deluxe Corporation, elan, GE Money, J.P. Morgan, National Bank of Commerce (9 years), NCompass, Portico, SunStream, SunTrust, Synchrony, TCF, Thrivent, TruStone Financial, U.S. Bank, Wells Fargo Food: Food Logic, Hormel, JBT, Tetra Pak Healthcare: Cochlear, eMindful, mnBenefits, North Suburban Eye Specialists, Total Eye Care, VynamicEducation: Carlson School of Business, GK College Prep, University of MinnesotaI.T. (SaaS): BlackBaud, inter ana, Global Broadband, Gresham, Lytec, MyRepChat (5 years), Rithum, TransTech Law: Crowell & Moring, Simpson ThacherManufacturing: Black & Decker, Dover, HomeRight, Honeywell Home/ResideoPet: Helping Paws, OnCue Dog Training, The Grapeful DogRetail: Basecamp Fitness, Belk, Best Buy, Calhoun Square, Cenex, CommercialZone, Lowe’s, Sam’s Club, Skyline Drycleaning, The Geek Squad, Walmart

Bachelor'S Degree, Liberal Arts

Associate'S Degree, Visual Communications