Melissa B. Email & Phone Number

Los Angeles, California, United States

Manage a small (but mighty) team of automation specialists across brands in multiple industries: provide data insights to inform projects, priorities, and opportunities for new initiativesEnsure all teams' and departments' priorities are met (Revenue, Reputation Management, Customer Service, Systems and IT, etc.)Make data-driven decisions based on performance and A/B test results; quickly pivot when neededConstant QA and a high degree of detail orientation — if something looks off, it probably isAlign team goals with each brand's individual goals, so efforts directly support the larger mission

Los Angeles Metropolitan Area

Continually ran A/B and multi-variate tests for engagement and conversion.Implemented 12 flows triggered to provide a personalized experience in the customer journey.Developed a segmentation strategy to increase overall engagement rates and maintain a good IP reputation with spam filters.Provided weekly analytics to leadership and team with action items to lean into what's working and address what's not.

Los Angeles, California, United States

Owned email process from planning to reporting.Increased automation revenue by 22% with targeting tactics.Increased campaign open rates to 30-40% average per send.Worked closely with the internal team to execute integrated marketing plans.

Greater Denver Area

Reduced MOM churn by via revamped email onboarding and retention series.Developed email and web copy for core product re-launch campaign that achieved 19M+ impressions.Increased web conversions from blog and resource content by 14%+ YOY.Developed white papers, case studies, and campaigns to support the Sales team.

Greater Los Angeles Area

Was moved to a part-time contract role due to a reduction in workforce.

Greater Denver Area

Re-launched brand website and led content, copy, design, and QA across 50+ pages.Achieved 100% occupancy and earned $30k for startup's first-ever yoga retreat.Grew email list by 103% YOY; earned $1M+ from emails in 2018; grew Instagram by 300% in 10 months.

Greater New York City Area

Worked within a dynamic team structure across multiple Fortune 500 and CPG brands over many verticals alongside creative leads to develop impactful, branded content for each community.Mastered digital media best practices and the ability to design content appropriate for individual social platforms and mediums.Kept a firm grasp on the evolving art of storytelling by keeping a brand's entire social presence cohesive across platforms.

New York, New York, United States

Engaged 1:1 with community members across all platforms and social posts for clients.Provided learnings and community insights to creative leads to inform content creation and distribution strategy.Maintained open communication with teams, ensuring clients' objectives were being met.Prepared weekly presentations and reports for client leadership on content performance, additional community learnings, and how to improve.Brainstormed and strategized social media initiatives based on client goals.