Melissa Blackburn Email & Phone Number

North Carolina, United States

Hillsborough, North Carolina, United States

Maintain effective relationships with department heads and employees, professionals and members of the public through contact and cooperation; possess strong organization and communication skills necessary to collaborate with other departments and staff members.Thorough knowledge of the ScreenCloud online platform for updating, managing and maintaining digital content on 20 screens to support all departments in broadcasting their information to a wide audience.Rebranded logo and visual identity for Orange County Public Transit for buses, signs, and route information to increase visibility and improve ridership.Ability to use Adobe Premiere Rush, Premiere Pro and After Effects to edit, source and create videos with engaging typography and graphics to promote outreach to the community about county services. Utilize the online platform Animaker to create animated, diverse character videos with voiceover that can convey county information in an effective, accessible way.Rebranded Orange County Aging Services program catalog, brochures, and other informational material for more effective community outreach.Use the CivicPlus web platform to create new webpages, edit pages and add graphics, webbanners, and documents.Thorough knowledge of best practices in sign design to refine information into easily readable and concise content for the broadest possible audience, including non-English speakers.Work with multiple languages such as Kinyarwanda, Swahili, Spanish, as well as non-Western fonts such as Burmese, Arabic, Mandarin and Karen, to produce multilingual content for health department to reach underserved communities during the Covid-19 pandemic.Work with all departments of Orange County Government to provide tailor-made visual communication and marketing solutions.

Hillsborough, Nc

Greensboro/Winston-Salem, North Carolina Area

Book design and layout, with upload and activation on Amazon.com.Website and catalog design for major ad specialty manufacturer.Design promotional material (fliers, postcards, posters, Facebook ads) for local art shows and events, as well as deploy Mailchimp email campaigns.Design and lay out CD/album package, posters and promotional materials for blues rock band, the Luxuriant Sedans.

High Point, Nc

Overhauled 80 page retail product catalog to streamline design and production processes for improved efficiency.Created solutions for promotional materials and catalog proofing that resulted in substantial cost savings.

Winston-Salem, Nc

Design and produce both print and digital iPad editions of The Channel, a physician-focused publication. Design and produce product launch materials, training manuals, event invitations, brochures, and related marketing and sales collateral, as well as 200+ page product catalog, while adhering closely to brand-focused guidelines. Create dynamic PowerPoint and Prezi presentations with animation and video for executives, product managers and sales force.Create graphic solutions and infographics for corporate blog, website, emails and social media postings.Create interactive mobile device apps for the US and European sales force to maximize product messaging and impact. Trained the Global Design Team (21 members, 5 countries) in app design and development, as well as created a introductory training video.Create drawings and illustrations of products for packaging to meet FDA labelling guidelines.Design tshirts, promotional items, invitations and support materials for HR employee events.

Greensboro, Nc

Design and manage projects including advertisements, brochures, signs, billboards, posters, financial reports, interactive forms, newsletters, and electronic and print presentations for all Greensboro City departments.Design branding and logos for the ONE JOB initiative, Music for a Sunday Evening in the Park (MUSEP), the Opus music series, Cash & Cans Recycling Challenge.Developed a more efficient system of organization and content management for all the graphic project files for the City of Greensboro.

High Point, Nc

Design and update store specific marketing and promotional materials, signage, advertising, catalogs and sample books, while adhering to the corporate style guide to maintain brand identity.Design and layout of product packaging, as well as illustrating installation instructions for product.

Greensboro, Nc

Manage the design, page layout and production of three quarterly hospital consumer magazines (each with a 32-52 page count).Coordinate with hospital clients to photograph on-site events, employees and facilities for publications.Design and update websites and electronic subscription pages relating to these and other publications.

Responsible for design and production of the annual catalog of over 250 different ad specialty products, as well as sales and promotional materials, advertising, event graphic design and materials. Design, develop and maintain the corporate website, including all related graphics and information. Create color mocks of products and design samples for customers.Product design for retail giftware.Coordinate print production with outside vendors.

Winston-Salem, Nc

Bachelor Of Fine Arts (Bfa)

Education record