Melissa Counts Email & Phone Number

United States

Walmart/ Club / 7-Eleven / Drug/ Dollar

• Led a high-performing sales team to achieve double-digit revenue growth over the past five years.• Developed and executed strategic sales plans to penetrate new markets and expand the customer base.• Fostered relationships with key accounts (Walmart, Kroger, Dollar General, Big Lots, Target, C&G and IBS), resulting in increased customer loyalty and repeat business.• Implemented effective sales training programs with PBNA and independent bottlers to enhance team performance and achieve sales targets.• Collaborated with cross-functional teams, including supply chain, marketing and product development, to align sales strategies with overall business objectives.• Successfully negotiated and closed major contracts with key clients across large format, small format and foodservice, contributing to revenue growth.• Analyzed market trends and competitor activities to identify opportunities for business expansion.• Developed and maintained relationships with key stakeholders, distributors, and retail partners.• Implemented effective sales forecasting and reporting to track performance metrics.

Regional Sales Manager, Small Format Gatorade November 2013 – February 2017 North American Nutrition Laguna Beach, CA Led Gatorade and Propel strategy for the California (CA, AZ, UT, NV) and Mountain Region (CO, UT, ID, NM, AZ, WA, OR, HI, AK ), and all independent Bottlers Small Format business segment that generates 318MM in annual net sales revenue. Increased YoY sales volume 1.2MM, (12%) and net revenue sales 15MM (8%) between 2015 and 2014 for California Region by creating and executing the 2015 Annual Operating Plan.Increased YoY sales volume 527M, (8%) and net revenue sales 8MM (7%) between 2015 and 2014 for Mountain Region by creating and executing the 2015 Annual Operating Plan.Achieved 100% sales distribution targets for 2015 Innovation packages including 7-Eleven Exclusive flavor Gatorade Lemon Ice, Propel Electrolyte Water and Gatorade Protein Bars within territory.Manage $450M marketing budget to activate Gatorade sports assets including NFL, NBA, MLB, NHL, and NASCAR with PBC Marketing Directors and field sales teams to increase sales and distribution. Created a sixteen-week, in-store display activation for 2015 and 2016 Super Bowl programs across 20k retail locations in the Arizona and California region which included developing a Consumer Enter to Win Gatorade program which generated $4MM in incremental net sales revenue. Created an twelve-week, in-store display activation program across 10k retail locations in the Colorado market which included developing a Consumer Enter to Win a Peyton Manning commemorative poster that generated $1MM in incremental net sales revenue.Present quarterly to PBC Vice President General Managers, Sr. Director of Retail Managers, and Marketing Directors to communicate and deliver volume, revenue, and distribution targets PTD, QTD and YTD.

Contribute to the success of the Pepsi Beverages Company by maximizing volume and revenue performance in a pre-determined territory. I am responsibile of leading a team of sales representatives to drive for superior marketplace execution and customer service, share growth and profit performance.Major Tasks, Key Responsibilities and Key Accountabilities:Cultivate strong relationships with customersActivate local and national marketplace initiatives and promotions to build brand development and maximize brand performanceCoach and lead a team of sales representatives on selling and display execution, merchandising standards, and ensure accurate and timely orders are submitted

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Bachelor Of Science (Bs), Business Administration And Management, General