Support Thurston County’s Destination Master Plan initiatives through research and maximum utility of information systems. Research practices include management of all research tools and vendor accounts. Conduct the annual sentiment survey, track/analyze data used the develop organization reports (Annual Report, Annual Business & Marketing Plan, Monthly Scorecard, and Partner Market Summaries). Management of information systems such as our CRM database and workflow management tools to develop… Show more Support Thurston County’s Destination Master Plan initiatives through research and maximum utility of information systems. Research practices include management of all research tools and vendor accounts. Conduct the annual sentiment survey, track/analyze data used the develop organization reports (Annual Report, Annual Business & Marketing Plan, Monthly Scorecard, and Partner Market Summaries). Management of information systems such as our CRM database and workflow management tools to develop proficiencies and best practices to enhance the overall productivity of the organization. Show less

Conducted tourism research for 100+ DMOs seeking guidance to improve their overall strategy, learn about consumer audiences, and evaluate official destination assets. Served as the project lead for 10-20 clients at a time. Project management included client communications, research design, online survey programming, panel management/recruiting, focus group/interview moderating, field research including training and management of survey team, data analysis and reporting. Tactical planning… Show more Conducted tourism research for 100+ DMOs seeking guidance to improve their overall strategy, learn about consumer audiences, and evaluate official destination assets. Served as the project lead for 10-20 clients at a time. Project management included client communications, research design, online survey programming, panel management/recruiting, focus group/interview moderating, field research including training and management of survey team, data analysis and reporting. Tactical planning, careful coordination and a process-driven mindset resulted in enhanced qualitative recruiting methods and field management. Show less

Expert tourism research consultation for both a statewide DMO and a tourism research firm. This involved establishing the Wyoming Office of Tourism’s statewide tourism research program by developing their research strategic plan and scope of work. streamlined their process in selecting research vendors, determine key performance indicators (KPIs) and other industry insights which competitively positioned the organization against other state destination marketing organizations. Additional… Show more Expert tourism research consultation for both a statewide DMO and a tourism research firm. This involved establishing the Wyoming Office of Tourism’s statewide tourism research program by developing their research strategic plan and scope of work. streamlined their process in selecting research vendors, determine key performance indicators (KPIs) and other industry insights which competitively positioned the organization against other state destination marketing organizations. Additional consulting services included primary research related to the tourism industry. Show less

Supported Arizona Office of Tourism’s mission by developing and managing the research division’s program of work. This included leading a team to produce annual statistics based on the effective negotiation and management of 15+ vendor contracts and an allocated research budget of $500,000. Core responsibilities were to support all other divisions including the marketing division in all initiatives such as advertising testing and brand concept research. Through these research-based and… Show more Supported Arizona Office of Tourism’s mission by developing and managing the research division’s program of work. This included leading a team to produce annual statistics based on the effective negotiation and management of 15+ vendor contracts and an allocated research budget of $500,000. Core responsibilities were to support all other divisions including the marketing division in all initiatives such as advertising testing and brand concept research. Through these research-based and strategic initiatives, the Arizona Office of Tourism could demonstrate that tourism marketing generates a positive economic impact on the state of Arizona. Show less

Analyzed the local competitive housing market based on price, incentives, consumer segmentation, geographic submarket, buyer profiles as well as target marketing. Completed written reports for executives, land feasibility packages, annual business plan, market strategy and various research projects.

Conducted research for the New Mexico tourism industry. Helped develop client strategy by conducting research through surveys/polling, intercept studies, customer service studies and feasibility studies. Responsibilities for these research projects included: questionnaire development, training survey team, data entry, analysis and report writing.

Maintained the membership/event database, accounts receivable and payables, meeting/event planning, and represented the association in various public settings. Assisted the Director with the production of collateral materials. Provided customer service to members as well as those interested in joining the association. Produced the New Mexico TravelTrends publication, which includes collection and analysis of data.