Melissa Kell Email & Phone Number

Minneapolis, Mn

Lead Arc's largest and most high-profile client engagements. Strengthen relationships with executive leadership as a trusted problem-solver. Consistent track record of maximizing business opportunities through consumer-driven insights and inspired creative solutions. Set the vision for integrated teams, and guided them to deliver best-in-class collaboration and campaigns. Clients: American Express, Nestle, Gerber, Land O’Lakes, Hormel Foods, Clorox and CetaphilLead a cross-functional team of 30 associates across multiple clients and offices. Profitable and financially conscious manager, accountable for $7MM+ in agency revenue. Delivered revenue growth, margin efficiencies, and team resourcing solutions.A Publicis Groupe Agency (formerly Epsilon Agency)

Minneapolis, Mn

Lead corporate event strategy across the entire enterprise and enable shopper marketing field teams through capabilities, solutions and insights. Develop national marketing plans to secure pre-trip consideration, build baskets and drive conversion in-store.

Greater Minneapolis-St. Paul Area

Held roles in two operating units, both focused on integrated marketing communications. November 2013 - December 2014: Convenience & Foodservice DivisionResponsible for B2B and B2C marketing communications strategy for the convenience store channel. Developed truly ground-breaking marketing plans, the first ever consumer-facing campaign for new item launches with out-of-store media, digital and social media, partnerships, and in-store activation.June 2012 - November 2013: Dry Baking Products (Betty Crocker, Bisquick, and Gold Medal)Led Integrated Marketing Communications campaign development for dry baking operating unit. Worked with brand stewardship team to develop the brand purpose, belief and pursuits for Betty Crocker to enable consumer first campaigns and meaningful activations.

Minneapolis, Mn

Shopper marketing leader with experience across a diverse roster of customers and channels. Created insights driven campaigns to engage consumers along the path to purchase, featuring power events, platforms and brands. Develop and sell events, campaigns and ideas to directors and VPs at key customers (Safeway, Target, SUPERVALU, Albertson’s, AWG, Hy-Vee, Dollar General, and Walgreen’s). Promoted in role twice in 2.5 years (Senior Planner 1/04 - 9/04, Assistant Manager 10/04 - 6/06, Manager 7/06 - 6/12).

Minneapolis, Mn

Researched, created and presented annual promotion marketing plans for Hamburger Helper, Green Giant, Progresso, Old El Paso and Betty Crocker meals brands.

Minneapolis, Mn

Consultative selling of advertising and promotion vehicles to major CPG clients.Account Director 7/01 - 12/02Account Associate 9/00 - 6/01Account Coordinator 6/99 - 8/00

Mba

Ba, Marketing, With A Second Major In Gender Studies, Magna Cum Laude