Melissa Knott Email and Phone Number

Develop and manage content used by healthcare sales team that aids in communication of the value propositions of products and solutions. Content includes flyers, toolkits, landing pages, lead generation forms, etc. Also work with 70+ salespeople to train on existing tools and develop custom tools as needed, to increase their success. Responsible for digital landscape for internal and external use including HubSpot email campaigns, new product launch campaigns with landing pages, promotions, lead generation tools, giveaways, and insight surveys. Coordinate customer events and tradeshows including communications for pre-show, lead generation, post-show follow up, etc. Use SalesForce to bring leads to the sales team and ensure leads get converted appropriately. Manage and modernize internal and external healthcare websites with interactive graphics and additional end-user calls-to-action.

My responsibility at Christianson is to continually organize and coordinate firm efforts across all departments relating to marketing and public relations activities including developing, organizing and implementing marketing plans and related budget. I also maintain the firm’s image through marketing materials and public relation/community events. I am responsible for the marketing of company products and services using both digital and print media. Beyond Marketing, I am the champion of our internal Practice Growth Model which helps to strengthen and grow our business by working with segment leaders to develop leads and work with segment teams to bring our services to the market.

In my role at RELCO, I was responsible for all marketing efforts ranging from ad creation and event participation to trade show planning and preparation. My time was spent working with people who run editorials that target customers in the dairy processing industry and they help us focus our ads to those customers. I also purchased all promotional items given to customers, prospective customers, and as event giveaway items. I completed internal/administrative work as needed/on a semi-regular basis such as setting up internal communications (a bulletin) that kept our employees and their families updated with what's happening within the company. I attended job fairs, decorated the new headquarters, and photographed equipment in several facilities to use for artwork in the building, ads and other marketing materials. As the sole marketing person at RELCO, I had both the luxury and the challenge of coming up with marketing strategies and plans independently and seeing projects from their early stages to their completion. Job Description Overview (to name a few specific responsibilities (within the character limit)):-Development and implementation of the annual marketing budget-Developing and implementing marketing materials and campaigns and planning and implementation of sales meetings and trade shows.-Development and maintenance of the company website.-Provide an overall and uniform corporate and product image building and visibility strategy.-Maintain relationships with national, state, and regional trade associations -Plans meetings and trade shows by identifying, assembling, and coordinating requirements; committing to appropriate sponsorships and advertising, establishing contacts, etc...

Content management and administration for Diversey's internal sales portal (Sales1Stop.com) and external web site - (diversey.com). Responsible for keeping events, product information and company news updated on our regional websiteCreated learning tools for products and procedures such as manuals and video scriptsPerformed audit validations and gathered reports that would eventually be given to customersCoordinated and administered email campaign blastsDemonstrated a rapid learning ability when working with internal software systemsTraveled to meet and train customers on the workforce optimization programConducted webinars for training purposes both to customers and internal sales representatives using WebEx and GoToMeetingTook part in the sales process of the workloading toolDeveloped and maintained relationship with the end-users and distributors

Sales1Stop, Sustainable Success, and Constant Contact

Successfully worked with, marketed, and trained the sales force on the Customer Relationship Management tool through researching their needs, and creating adoption of the tool to improve their daily processesCreated Learning Management System presentations (including quiz) that would be used to train on "Siebel" and introduce new productsCommunicated daily with the sales team of 200+ sellers to input activity tracking data, customer records, and follow up activitiesWorked to input and sort information for the distributors' reward incentive programs

Participated in the implementation of the new Best Buy Mobile in the St. Cloud locationDemonstrated a quick learning capability in a new department and showed extensive creativity in the way the product was soldGained communication skills through multiple channels of customer interaction