I presently work with a wide range of clients to assist with their social media marketing needs, from planning their yearly calendar of events to implementing online content across multiple social platforms to meet their goals. One example is MediaOne of Atlanta to assist their client Come Find Bourbon. My tasks included writing and creating compelling content to entice consumers to travel to Kentucky for a wide range of bourbon-related activities. This included distilleries, hotels, historical sites, local shops, and restaurants.

Responsible for connecting our clients to their potential customers across multiple social media sites. Implemented strategies to meet KPIs, which included content planning and creation, moderation, paid media targeting and optimizing, and monthly reporting of results. Additional responsibilities included working with our digital team to create Google Adword campaigns for search, display, and video.

Lead Social Media Strategist for Pilot Pen Company working closely with the client to discuss goals and objectives throughout the year and reporting results of multiple campaign initiatives. Managed a social team to plan content calendars, strategize initiatives and monitor all social media activity for opportunities to connect Pilot with consumers. We exceeded goals YOY by tapping into real time trends, connecting with social influencers like Stephen Glickman and maximizing on-site events by allowing celebrities to promote their favorite charities for a chance to win Pilot Pen donations. This eventually led to Pilot world-wide trending across Twitter.

Responsible for the automotive category with the Tallahassee Democrat and Cars.com. Exceeded YOY growth goals by selling print and digital solutions to the automotive industry and producing amazing results for our businesses. It was my responsibility to meet with clients, discuss objectives and find the best solutions to meet their goals. Created multi media campaigns, monthly reporting and continuous optimizing to produce the best results for businesses.