Melissa Morrison Email & Phone Number

Marseille, Fr

Worldwide

I have micro-entrepreneur status in France, to be able to work with local clients, both large and small. Providing bespoke online marketing and consumer research consulting.Keyword research and site optimization are both art and science, the result being to create an ideal consumer experience while also meeting the needs of search engines. I take a holistic look at your complete online presence, and tell you what is working and what to improve to get more of the business you want.

Worldwide

Helping students who need us to find Hemispheres Academy, while helping our online school to run as smoothly and efficiently as possible. I am continually looking for system implementation, improvements, and ways to reach the people who will benefit from our online school.

Worldwide

As part of MtoM, I specialize in organic SEO - applying my 30 years of marketing, advertising and consumer research experience to effectively reach your ideal target and drive conversions. Keyword research, competitive analysis, online presence, content strategy, on and off-site optimization.

Phoenix, Arizona, United States

We are a website agency that uses our marketing and tech expertise to help YOU share your expertise, expand your impact, and, most importantly, GROW your business.

Cincinnati, Ohio; Arlington, Va; Kyiv, Ukraine

• Helped Fortune 100 companies listen to, understand, and engage with customers. Translate target knowledge into actionable optimization of their digital marketing.• Optimized clients’ digital spending across multiple touch points through primary voice of the customer research. Pre and post ad testing, copy development, website development, product research, and advertising strategy. • Doubled the Cincinnati office in the first five months, tripled it within a year both in terms of revenue and staffing.• Speaker at Cincinnati's Digital Non-Conference 2010.

• Consulted with clients and provided consumer insights and quantitative metrics into their new product, line extension, sampling, reformulation, and repackaging initiatives.• Brought in new clients and sold further into existing clients. Continually gained repeat business by consistently over-delivering on client expectations.• Built and developed a team that is capable of providing clear, meaningful, and far-reaching analyses from original research designs.• Contributed to tool and technique development to better capture and convey consumer insights.

• Provided strategic consulting to clients on new product innovation, from consumer insight and need state through positioning, naming, packaging, product testing, and ethnography.• Developed new tools and techniques to gain consumer insights and better convey them to clients and creatives, allowing bigger innovations and winning creative pitches.• Led the collection of expert and consumer knowledge that resulted in the positioning, naming, and packaging of Johnson & Johnson’s Buddies line, which was credited for growing the Baby & Kids Care franchise by 7.5% and staving off competitive efforts.• Provided research and ideation to support Kellogg’s new product innovation pipeline, which propelled them to overtake their leading competitor in market share.• Contributed original research and analysis to the partners’ book, Marketing to the New Super Consumer: Mom & Kid.

• Involved in every aspect of web-centric research, from study design and technical implementation to analysis and presentation of results. Provided online tracking, post testing, website evaluation, ad testing, and custom work to CPG, service, financial, durable, technical and pure-play clients.• Conducted ground-breaking research to compare investments in various online and offline advertising communications and the resulting builds in brand equity and sales.• Rebuilt the department after management turnover. Hired, trained, and developed three account managers.• Sold capabilities to new clients and developed relationships with existing clients. Exceeded revenue goal for 2000 despite period of change and restructuring.

• Forecasted sales for new products, line extensions, and relaunched consumer packaged goods in Europe, Asia, and Latin America for wide client base. • Selected to be primary support for Dr. Lynn Y.S. Lin, Vice Chairman, and originator of the BASES models.• Consulted with foreign affiliates on study design and interpretation of results. Keeper of research standards and training materials for all international offices.• Trained new analysts in forecasting techniques.

Master Of Business Administration - Mba, Marketing, Management And International Business With A Certificate In Quantitative Analysis

Bachelor'S Degree, Marketing And Management

Associate Of Science - As, Construction Management