You know those left brain / right brain tests? I’m someone who is smack dab in the middle. The combination of logic and creativity required by marketing ticks all my boxes, for sure. As a marketing consultant and consumer insights specialist, I enjoy using qualitative and quantitative, online and offline, to assemble the most effective strategy and innovative tactics into planning and execution for my clients.I currently specialize in SEO; applying 30 years of marketing, advertising and consumer research experience to reach clients’ ideal targets and drive conversions. Competitive analysis, keyword research, and site optimization are both art and science, creating an ideal consumer experience while also meeting the needs of search engines. I take a holistic look at each client’s complete online presence and outline what is working and what to improve to generate more business.As a strategic and holistic thinker, I am creative while disciplined in best practices. I also:✔ Discover actionable recommendations based on qualitative and quantitative research✔ Build B2C and B2B brands with laser focus on ROI and KPIs✔ Mine consumer insights for product innovation that creates delight✔ Develop start to finish digital and offline marketing research✔ Manage cross-disciplined teams to meet short and long-term goalsNotables:As Vice President of an international market research organization, I doubled both the revenue and staffing at the company's Cincinnati office in the first five months, and tripled them within a year.In a Director of Consumer Insights position, I led the collection of expert and consumer knowledge that resulted in the positioning, naming, and packaging of Johnson & Johnson’s Buddies line, which was credited for growing the Baby & Kids Care franchise by 7.5% and staving off competitive efforts.As Account Manager at a global company, I was personally responsible for over $2.5 million in annual billings and also exceeded annual revenue goal during an intense period of change, while rebuilding a department.Let's schedule a chat where we can determine how my unique skills can help grow your business. You can reach me at MelissaMorrisonConsulting@gmail.com.