Melissa Shearer

Melissa Shearer Email and Phone Number

Manager of Email and SMS Strategy @ MERGE
Cincinnati, OH, US
Melissa Shearer's Location
Cincinnati Metropolitan Area, United States
Melissa Shearer's Contact Details

Melissa Shearer personal email

About Melissa Shearer

Experienced Marketing Manager with a demonstrated history of working in the creative design industry. Skilled in Analytical Data, Adobe (InDesign, Illustrator, & Photoshop), Email Marketing, SMS/MMS, Sales, Retail, and Event Management. Strong marketing professional with a Bachelor of Science focused in Business Administration - Marketing and Management from College of Mount Saint Joseph (Mount Saint Joseph University).

Melissa Shearer's Current Company Details
MERGE

Merge

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Manager of Email and SMS Strategy
Cincinnati, OH, US
Website:
mergeworld.com
Employees:
879
Melissa Shearer Work Experience Details
  • Merge
    Manager Of Email And Sms Strategy
    Merge
    Cincinnati, Oh, Us
    View
  • Merge
    Manager Of Email & Sms Strategy
    Merge Jun 2022 - Present
    Lead the development of strategic recommendations in clients’ Email and SMS objectives. Manage the client relationships from client expectations, priorities and budget while also facilitating communication between client, MERGE and 3rd party partners. Majority of role is also spent managing Mid-Senior level staff while being the first source of escalation for internal team and clients.
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  • Dufresne Spencer Group, Llc Dba Ashley Furniture Homestore
    Senior Manager, Engagement Marketing
    Dufresne Spencer Group, Llc Dba Ashley Furniture Homestore Feb 2019 - Jun 2022
    Memphis, Tennessee
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  • Dufresne Spencer Group, Llc Dba Ashley Furniture Homestore
    Customer Engagement Manager (Email)
    Dufresne Spencer Group, Llc Dba Ashley Furniture Homestore Jun 2018 - Feb 2019
    Memphis, Tennessee
    Lead the creation and execution of online marketing initiatives to support digital growth. Responsible for the CRM and email Marketing Programs in their entirety. Manage all steps of the email creation process: create and maintain the deployment calendar, segmentation, content, analytics tagging, pre-deployment testing / quality control, html adjustments. Initiate the planning and execution of all promotional and automated email campaigns. Plan the development of all customer journey mapping. Taking the existing marketing technologies to the next level in order to support the initiatives of the brand.
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  • Fisher Arnold
    Marketing Manager
    Fisher Arnold Apr 2017 - Jun 2018
    Memphis, Tennessee
    Manage and coordinate marketing and creative staff, identifying potential products/services, and liaising with media organizations with advertising and newsworthy efforts. Work with engineers, architects and scientists to build proposals for federal, state, municipal and private RFPs/RFQs while maintaining brand identity standards under tight deadlines.
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  • Servicemaster
    Email Marketing Consultant
    Servicemaster Nov 2015 - Apr 2017
    Memphis, Tn
    Responsible for creating email marketing campaigns to promote product and services of all ServiceMaster brands. Work with outside creative agency to ensure marketing message is conveyed clearly and delivered correctly. Launch, track and analyze campaigns as well as monitor the maintenance, integrity and security of several databases. Develop successful campaigns to maximize profitability while turning leads into customers.
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  • Greatneck Saw
    Marketing Manager
    Greatneck Saw May 2014 - Oct 2015
    Memphis, Tn
    Responsible for managing all marketing for AutoZone, Canadian Tire as well as other national brands, that includes hand tools, automotive specialty tools, shop equipment, knives and flashlights. Coordinate the production of a wide range of marketing communications specifically with the research and creation of the AutoZone Tool and Equipment quarterly flyer.
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  • Hampton Publishing
    Production Manager
    Hampton Publishing Aug 2008 - May 2014
    Cincinnati, Oh - Memphis, Tn
    Manage Art Department to assure productivity and quality of Chamber of Commerce Maps and Membership Directories. Projects also include managing photography, editorial and design. Other duties include general Human Resources, Print Management and Information Technology.
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  • Cincinnati Financial Corporation
    Commercial Lines Underwriter
    Cincinnati Financial Corporation Jul 2007 - Aug 2008
    Cincinnati, Oh
    Review of businesses with insurance agents to determine the risk of insuring. Creating the proper product for coverage as well as determine the correct premiums.
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  • Kroger
    Produce Buyer
    Kroger Mar 2006 - Jul 2007
    Cincinnati, Oh
    Produce replenishment buying for all Kroger division grocery stores. Analyze business trends according to advertisement and holiday sales. Monitor logistics to and from KDC, as well as inventory supply and flow of product. Maximized profitability, while managing sales and budget.
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  • Saks Incorporated
    Assistant Buyer
    Saks Incorporated Mar 2005 - Mar 2006
    Partner with Buyer to help analyze sales, manage the flow of merchandise and to achieve bottom-line profitability. Functions include managing receipts of merchandise and merchandise flow, build relationships, analyze business, contribute to the advertising process, keep up on current trends, manage financial responsibilities and utilize internal computer systems to analyze business results.
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  • 3Hab
    Care Coordinator
    3Hab Jun 2004 - Mar 2005
    Medically manage workers compensation claims for the Ohio Bureau of Workers Compensation, which includes working with doctors, employers, and injured workers, approving appropriate medical care and getting them back to work as quickly and safely as possible.
  • New York And Company
    Assistant Store Manager / Sales Associate
    New York And Company Jul 2002 - Jun 2004
    Cincinnati, Oh
    Partner with Store Sales Lead in sales, operations, brand and human resource functions of the store. Lead associates in all areas of the business including teamwork, customer satisfaction and to achieve all goals of the company. Monitor inventory, store supply levels, payroll, handled paperwork and executed the visual appearance of the store while maintaining loss prevention and profitability.
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Melissa Shearer Skills

Advertising Sales Marketing Event Planning Customer Service Social Media Social Media Marketing Public Relations Management Marketing Communications Merchandising Strategic Planning Time Management Microsoft Office Account Management Inventory Management Adobe Creative Suite Retail Event Management Sales Management Microsoft Excel Public Speaking Social Networking Photoshop Microsoft Word Analysis Facebook Indesign Fashion Newsletters Email Marketing Powerpoint Outlook Media Relations Graphic Design Illustrator Brochures Organizational Development Layout Advertising Sales Recruiting Book Design Html Google Analytics Formatting Documents Editing

Melissa Shearer Education Details

  • College Of Mount Saint Joseph (Mount Saint Joseph University)
    College Of Mount Saint Joseph (Mount Saint Joseph University)
    Business Administration - Marketing And Management
  • Oak Hills High School
    Oak Hills High School

Frequently Asked Questions about Melissa Shearer

What company does Melissa Shearer work for?

Melissa Shearer works for Merge

What is Melissa Shearer's role at the current company?

Melissa Shearer's current role is Manager of Email and SMS Strategy.

What is Melissa Shearer's email address?

Melissa Shearer's email address is me****@****obs.com

What schools did Melissa Shearer attend?

Melissa Shearer attended College Of Mount Saint Joseph (Mount Saint Joseph University), Oak Hills High School.

What skills is Melissa Shearer known for?

Melissa Shearer has skills like Advertising, Sales, Marketing, Event Planning, Customer Service, Social Media, Social Media Marketing, Public Relations, Management, Marketing Communications, Merchandising, Strategic Planning.

Who are Melissa Shearer's colleagues?

Melissa Shearer's colleagues are Whittaker Mirus, Kate Brueck, Alexandra Kay Fields, Dave Walsh, Carl Ducharme-Delafontaine, Zach Burdick, John Murawski.

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