Melissa Thomas Email & Phone Number

Newmarket, On, Ca

Canada

Toronto, Ontario, Canada

Build North American Loyalty Business. Maintain and grow existing client relationships, with the objective of developing new ideas and sales opportunities for short term loyalty programs across North America. Create loyalty programs that bring value to consumers during this time of inflationary pressure. Continuity programs that bring the retailer a unique selling proposition that will boost shopper frequency and increase basket size during the duration of the program. Develop new customers by building a targeted sales pipeline planLead the client pitch process, business reviews and all client presentationsLead the cross functional team collaboration between all internal stakeholders (Creative, Digital, Martech, Program Management) for all pitch related materials and insights

Canada

Accountable for sales portfolio of approximately $300M as broker, for clients in Food, Drug, Mass & Strategic channels. Worked with 30+ clients across multiple CPG segments to achieve sales targets, and set KPI's. Successfully lead team of 10 business managers, responsible for performance management & client KPI's. Innovated internal reporting to simplify cumbersome sales tool. Improved speed to receiving data & analyzing increases & decreases faster. Steadfast in making and building lasting relationships, delighted to serve clients and make their products sell more at retail.

Toronto, Canada Area

Ran Dedicated Field Sales & Merchandising teams for 3 top tier CPG clients; General Mills, Smuckers & o Increased cases booked by 175%; increased displays built by 25% YOY • Implemented ROI scorecard to showcase value of work returned to client by Mosaic• Analyzed targets and forecasts to provide greater team success, reviewed with clients to ensure deliverables were equitable• Delivered above forecast results over multiple sales objectives • Rebuilt Quebec regional sales team inside of 3 months, and turned results around with strong guidance and action in the field, client response very positive• Category Advisor to Walmart responsible for Strategic vision and leadership of Home Entertainment category • Responsible for overall entertainment category valued at $250M • Increased promotional sales by 10% in declining category • Through consortium relationship brought cohesive marketing initiatives to Walmart • Rebuilt Walmart floor space plans in project initiative that removed barriers for entry into the Entertainment category at most Walmart stores

Richmond Hill, Toronto

Toronto, Canada Area