Serve as Account Manager for five of the agency’s clients specializing in the Travel and Tourism Industry: Georgia State Parks & Historic Sites (63 total), Biltmore Estate, Historic Banning Mills, Holiday Inn Resort at Jekyll Island and The Partridge Inn Secure ongoing media placements for each client including numerous national, regional and local placements: The Today Show, Wall Street Journal, USA Today, Throwdown with Bobby Flay, CNN, Southern Living, Atlanta Journal-Constitution, Associated Press, McClatchy Tribune and many moreProvide client support, communication and relationship managementHave successfully developed and executed yearly Media Relations plans Responsible for day-to-day account activities, including: strategic plan writing, idea development, program execution management, media pitching and media relations, event planning, writing press materials, overall client satisfactionCoordinated logistics and secured quality media for more than 15 Media Familiarization trips and multiple individual visitsLeverage traditional media as well as digital/emerging technologies for PR programming and influencer outreachExperience in creating and implementing crisis communication strategies Follow trends and media coverage in order to concept, develop and recommend new ideas for client programs and media pitch anglesManage Interns and Assistant Account Executives in the execution of the client PR planAssist in the start-up, launching and execution of the company’s signature media event for the travel industry, Travel Media Meet-up

Serves as the Account Executive for three of the agency’s clients specializing in the Travel and Tourism Industry: Biltmore Estate, Historic Banning Mills and Meliã Hotel AtlantaResponsible for seeing that day-to-day activities are assigned, planned and executed effectively for each clientSpecializes in developing unique story ideas and pitches to fit needs of both client and media and seeks out publicity opportunities on a daily basisCreates, writes and implements public relations ideas, programs and plans to generate the best results for each clientWrites and develops all press materials for clients and works personally with national and regional media for resultsCoordinates media trips and events for clientsExcellent in communication skills and building one-on-one relationships with both client and media Develop clients status reports and monitor progress for all accountsInvolved in updating social media for clients including Facebook, Pinterest, and TwitterAccomplishments:Have generated over $20,000,000.00 worth of publicity throughout the yearsHave secured top national placements including: The Today Show, The Early Show, Wall Street Journal, USA Today, Throwdown with Bobby Flay, Budget Travel, CNN, Southern Living, Delta SKY, Associated Press and McClatchy TribuneDeveloped and executed two Crisis Management public relations plans and succeeded in increasing their business during these timesWrote several nationally syndicated press releases Assisted hotels in creating wedding modules and photo galleries for website, effectively reducing budgetParticipated in event planning and managing media coverage for the opening of a new property

Designed a public relations and marketing strategy to position the camp as top-of-mind amongst the competition Created media lists and contact databasesWrite and pitch press releases to promote the development, the local management and the individuality of the camp and identify media opportunities Researched and handled media buying in the appropriate outlets for the campWorked to negotiate with advertisers for additional advertorial coverage outside of the ad purchase