The creative leader and brand ally for The Shipyard's west coast office, creating 360 campaigns for a wide array of category-leading brands in fast food, fashion, energy, fintech, agriculture, and tourism. Building multi-disciplined creative and production teams, pitching and winning new business, and working cross-functionally to deliver breakthrough ideas and measurable results.

Responsible for managing a 50 member creative team across all disciplines to conceive and execute full 360 campaigns for multi-million dollar accounts. Guided all aspects of company services, scope, and set clear expectations. Established a mentorship to develop new talent, mentor students, and expose them to advertising careers.MAZDA Authentic Brand Development“Feel Alive”Ideated, developed and launched a new global brand position “Feel Alive”, uniting 17 Mazda international markets with a consistent tone and single message. Delivered a 34% increase in brand awareness within the first three months. Increased sales an average of 14% year over year. Partnered with SPIN, VIBE, and Stereo Gum at SXSW festival. Sponsor partnership with Mazda Team Joest that lifted Team Joest 26% on social media.“Driving Matters”Built brand awareness 12% and increased average sales 7% year over year during the life of the 360 campaign across OEM, Dealer Groups, and dealership advertising and sales materials.Connected Mazda Motorsports with young racers and boosted the program 14%.“Game Changers”Created Mazda’s first brand and messaging campaign that was deployed throughout Tier 1, 2, and 3 (OEM, Dealer Groups, Dealerships) to raise brand awareness by 14%.Newport Beach Film Festival (2017 - 2019)Co-wrote “Quota” called “a sci-fi mini-masterpiece” by ADWEEK who awarded it “Ad of the Day” and one of “The 25 Best Ads of the Year” in 2018. Overall festival awareness was raised 36%, and attendance grew 39% to 55,000. Earned media included 140 stories reaching 68 million, and a publicity value of $1.36M.

Promoted to Executive Creative Director of the BMW national account and coordinated marketing and creative team efforts in New York, San Francisco, and Los Angeles. Promoted “No-Cost Maintenance” which drove sales up 13% and decreased rejection rate by 6 points.

BMW United States Pitched and won Western, Central, Southern and Eastern regional accounts consecutively. Improved brand consider-to-purchase by 13 percentage points.California Energy Conservation Drove a 24% decrease in energy use during peak periods when the campaign was live.