Melissa Webber
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Melissa Webber Email & Phone Number

Principal Digital Strategist, Team Lead at Adobe at Adobe
Location: Phoenix, Arizona, United States 7 work roles 7 schools
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Current company
Adobe
Role
Principal Digital Strategist, Team Lead at Adobe
Location
Phoenix, Arizona, United States
Company size
25166 employees

Who is Melissa Webber? Overview

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Melissa Webber is listed as Principal Digital Strategist, Team Lead at Adobe at Adobe, a company with 25166 employees, based in Phoenix, Arizona, United States. AeroLeads shows a matched LinkedIn profile for Melissa Webber.

Melissa Webber previously worked as Principal Digital Strategist, Team Lead at Adobe and Senior Business Consultant at Adobe. Melissa Webber holds Bachelor'S Degree, Anthropology & Archaeology from Arizona State University.

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Adobe

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Profile bio

About Melissa Webber

Melissa is an award-winning, results-producing Digital Strategy leader with deep expertise in Digital Transformation, Team Leadership, Optimization and Personalization with an entrepreneurial spirit and exceptional track record of defining and executing strategic cross-functional engagements to improve the bottom lines of the world’s top companies.Expertise & Experience• 20 years’ experience in Digital Marketing, Creative & Technology• Digital Strategy Instructor & Facilitator• Digital Transformation, Organization Change Management• Optimization & Personalization Strategy • Data Analytics & Quantitative Analysis• Customer Journey User Experience Mapping• User Experience Qualitative Assessment • Email Marketing Automation & Optimization• Creative Direction / Interactive Design • Search Engine Optimization• Education: Data Analysis & Visualization; Analytics & Digital Marketing Optimization; Real Estate Investing; Law; Cultural Anthropology; Chinese Medicine (Herbology & Acupuncture); Viticulture; Public Speaking & Presentation • Native English speaker; Classes in Spanish, Italian, and Chinese.

Current workplace

Melissa Webber's current company

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Adobe
Adobe
Principal Digital Strategist, Team Lead at Adobe
san jose, california, united states
Website
adobe.com
Employees
25166
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7 roles

Melissa Webber work experience

A career timeline built from the work history available for this profile.

Principal Digital Strategist, Team Lead

Current
Adobe

Phoenix, Arizona Area

Melissa is an award-winning, results-producing Digital Strategy leader with deep expertise in Digital Transformation, Team Leadership, Optimization, and Personalization with an entrepreneurial spirit and exceptional track record of defining and executing strategic cross-functional engagements to improve the bottom lines of the world’s top.

Jun 2018 - Present

Senior Business Consultant

Adobe

Phoenix, Arizona Area

Feb 2017 - Jun 2018

Business Consultant

Adobe

Phoenix, Arizona Area

Feb 2015 - Feb 2017

Conversion Optimization Manager

Infusionsoft

Chandler, AZ

  • Directed optimization strategy to ensure maximized conversions in transitioning potential customers into actual customers. Managed the in-house testing and optimization program; includes defining strategy, conducting.
  • Increase revenue and reduce marketing costs by driving strategic conversions.
  • Provide mission-critical insight for website revisions by executing conversion testing on Infusionsoft.com, the pay-per-click (PPC) channel, and microsites, and by reviewing and recommending optimization best.
  • Project manage the full test lifecycle from test plans to reporting and presenting test results; perform funnel analysis from visitor to revenue.
  • Analyze data via Google Analytics, Kissmetrics, Optimizely, UnBounce, Usability Testing, CrazyEgg and UnBounce.
  • Facilitate an increased knowledge base by training on the creation of content that yields improved conversion rates; employ a conversion rate optimization best practices curriculum.
Jun 2012 - Jan 2015

Creative Director (Interim) / Senior Interactive Art Director

Infusionsoft

Gilbert, AZ

  • Led the Creative Services team in delivering content and resources that supported advertising, lead generation, web marketing, lead nurturing, partner marketing, communications, and sales efforts; included managing the.
  • Supplied the creative vision and led the architecture and design of the website and email broadcasts, as well as UX and graphical user interface (GUI) website architecture design & wireframes.
  • Delegated, scheduled, and managed all Creative Department requests.
  • Performed A/B Split Testing, optimized the website conversion rate, provided interactive design, online advertising and graphic design, Flash design, brand identity and logo design, and illustration.Select Achievements
  • Chosen as Interim Creative Director 2 months into tenure; retained the responsibilities even after a new Director was hired; reported to the CMO.
  • Doubled infusionsoft.com product demo opt-ins / viable prospects via optimization best practices & testing.
Oct 2011 - Jun 2012

Senior Interactive Designer – Art Director

Upromise

Greater Boston Area

Spearheaded logo design, web portal development, Flash banner campaigns, email design, landing pages, UX / GUI eCommerce interface design, and Flash tutorials; co-branded affiliate campaigns and cross-channel / cross-medium campaigns for scholarships and video contests.

Jun 2007 - Oct 2009

Interactive Designer

Digitas

Boston, MA

  • Facilitated increased conversion rates by designing, animating, and programming Flash websites and banner ads; animated and programmed individual segments of enterprise-level interactive Flash roll-outs in.
  • Clients included Gillette, Oral-B, AT&T, Home Depot, Holiday Inn Express, and Saab.
Feb 2006 - Jun 2007
Team & coworkers

Colleagues at Adobe

Other employees you can reach at adobe.com. View company contacts for 25166 employees →

KQ Khetab Quraishi Khetab Quraishi Colleague at AdobeKabul, Kabul Province, Afghanistan, Afghanistan View → MA Madina Abdulkerim Madina Abdulkerim Colleague at AdobeScarborough, Ontario, Canada, Canada View → TA Trisha Ann Reyes Trisha Ann Reyes Colleague at AdobeQuezon City, National Capital Region, Philippines, Philippines View → SM Sani Mondal Sani Mondal Colleague at AdobeKolkata, West Bengal, India, India View → AM Amika Mehta Amika Mehta Colleague at AdobeSan Jose, California, United States, United States View → EM Elaine Marie Apostol - Alambay Elaine Marie Apostol - Alambay Colleague at AdobeMetro Manila, Philippines View → AS Abhisek Sharma Abhisek Sharma Colleague at AdobeBhubaneswar, Odisha, India, India View → KE Kevin Ebo Kevin Ebo Colleague at AdobeBrescia, Lombardy, Italy, Italy View → AS Alina Shevchuk Alina Shevchuk Colleague at AdobeGermany, Germany View → VD Vedprakash Dewangan Vedprakash Dewangan Colleague at AdobeBemetara, Chhattisgarh, India, India View →
7 education records

Melissa Webber education

FAQ

Frequently asked questions about Melissa Webber

Quick answers generated from the profile data available on this page.

What company does Melissa Webber work for?

Melissa Webber works for Adobe.

What is Melissa Webber's role at Adobe?

Melissa Webber is listed as Principal Digital Strategist, Team Lead at Adobe at Adobe.

Where is Melissa Webber based?

Melissa Webber is based in Phoenix, Arizona, United States while working with Adobe.

What companies has Melissa Webber worked for?

Melissa Webber has worked for Adobe, Infusionsoft, Upromise, and Digitas.

Who are Melissa Webber's colleagues at Adobe?

Melissa Webber's colleagues at Adobe include Khetab Quraishi, Madina Abdulkerim, Trisha Ann Reyes, Sani Mondal, and Amika Mehta.

How can I contact Melissa Webber?

You can use AeroLeads to view verified contact signals for Melissa Webber at Adobe, including work email, phone, and LinkedIn data when available.

What schools did Melissa Webber attend?

Melissa Webber holds Bachelor'S Degree, Anthropology & Archaeology from Arizona State University.

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