Melissa Espinal Email & Phone Number

United States

Contract consulting to help ROI plan and manage podcast and YouTube influencer campaigns, as well as to build process infrastructure for their growing YouTube business.

Responsible for brand strategy, leading client kickoff and executing strategy development, including campaign approach, budget flighting and scope proposals. Managed influencer discovery, overseeing detailed list pulls and leading the development of paid plans, as well as partnership management, negotiation, creative development and contracting, overseeing.

Part time contract consulting to help ROI with their YouTube business and buying processes, as well as help plan and manage YouTube, podcast and influencer campaigns.

Grew and managed a team of up to 16 media buyers, planners and coordinators, dedicated to YouTube and Influencer business. The team more than doubled in size between July 2021 and Dec 2021.Responsible for spearheading and maintaining strategic vendor relationships, while also monitoring the landscape for trends and brand safety issues. Established new.

Built this new department at Veritone One from the ground up. Established cross-departmental processes and swim lanes to merge Performance Bridge and Veritone One. Ideated high level SOPs that were implemented with my guidance. Was instrumental in creating a new SalesForce-based buying system from scratch, alongside business operations programmers.Grew and.

Binghamton, NY

Veritone One is the media and advertising arm of Veritone, Inc. My office specializes in Podcast, YouTube and Instagram influencer marketing, primarily direct-response advertising. My primary role is to plan, negotiate, and purchase podcast and/or YouTube media on behalf of several national and international brand clients, while helping maintain KPI goals..

Binghamton, NY

We specialize in podcast and YouTube brand integrations and other forms of sponsored, influencer-driven content for our national and international brand clients. In November 2016, I started as an affiliate coordinator for Influencer Bridge, a pay-for-purchase program designed for new and growing influencers. I recruited influencers to participate, as well.

I worked at 3 different Gap and Gap Factory stores as a sales associate. The customer service aspect of this role shaped much of my professional personability, while my keyholder roles helped propel me to a path of leadership. I also learned what difference good corporate morale can make for your work experience. I was lucky to have worked for a company.

Binghamton, NY

I was an ad salesperson for a magazine created for residents of Vestal, NY, for which I would be the sole publisher once ad revenue generated enough to cover publishing expenses. I tackled the local independent contractor sales world, which admittedly wasn't for me. But I did gain a newfound and important perspective on my media career goals.

Syracuse, New York Area

I ran an independent health, wellness, and fitness magazine through the S.I. Newhouse School of Public Communications at Syracuse University for the 2015-16 academic year. Established in 2004, What the Health is published in print once per semester, has an online blog extension, and serves to promote health and wellness through the organization of campus.

Syracuse University

Section Editor

Syracuse University

For 12 weeks, I wrote weekly blog articles to be published on What the Health magazine's online blog extension. Each week I pitched 3 unique health-related article ideas to the web editor. I would then do research and write the chosen article within 3 days, to then be copy edited and published by the web editors. These articles here are the finished.

Syracuse University

Syracuse University

Section Editor

Syracuse University

For 12 weeks, I wrote weekly web articles to be published on Jerk Magazine's online extension, jerkmagazine.net (the Sexplained column). Each week I pitched 3 unique sex and dating article ideas to the web editor. I would then do research and write the chosen article within 3 days, to then be copy edited and published by the web editors. Accompanying.

Wrote a long-feature piece for the spring 2014 print edition.

Bachelor'S Degree, Magazine And Psychology

Activities and Societies: What the Health Magazine; Student Health & Wellness Board Magazine is an S.I. Newhouse School of Public.

Associate’S Degree, Liberal Arts