Melissa Mcmahon Email & Phone Number

Milwaukee, Wi, Us

Sussex, Wisconsin

Brookfield, Wi

Responsible for overseeing the six different brands in our healthcare vertical, acting as the go-to marketing expert. Managed the strategy and created multi-channel campaigns. Responsibilities include strategic direction, copywriting, product positioning, data analytics, data reporting, project management and design direction.

Greater Milwaukee Area

Drove the marketing strategy for the Certification product line at ASQ. Responsible for developing the strategy and budget for the Certification product line, but also the execution of tactics. Created multi-channel campaigns, led the design direction, provided project management leadership and copy writing for all campaigns and tactics. Also responsible for reporting, and analyzing product performance to ensure maximum return on investment.

Greater Milwaukee Area

I was responsible for multi-channel marketing campaigns from beginning to end including project management, leading design direction, and copy writing for membership and product launches, including the major ISO 9001:2015 revision. From conception to execution, I implemented email marketing campaigns, and provided creative direction for direct mail pieces and other marketing materials.

Greater Milwaukee Area

I delivered on all assistant responsibilities with seven direct marketing accounts, ensuring successful campaigns by continued project management, and further design direction.

Greater Milwaukee Area

I served as the primary contact on seven direct mail accounts, ensuring constant communication between the client and the account team. Responsible for project management of direct mail campaigns, conducting end of month reporting, and campaign analysis.

I was responsible for assisting on the marketing and communications strategy with the Executive Director. By creating multiple marketing materials from the ground up, I helped to establish the overall brand and generate awareness of Friends' products and services. I assisted in planning the annual fundraiser, and conducted community outreach in business, organizations, and schools to grow awareness of educate on the topics of domestic and sexual violence.