Melissa Mcmahon Email & Phone Number

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

West Palm Beach, Florida Area

Second-in-command operational leader responsible for 50-acre health and wellness resort. Spearheaded implementation of internal operational systems and SOPs and drove module integration, shaping infrastructure for growing organization and steering revenue generation to enable company growth.► Harmonized financial and budget activities to fund operations, maximize investments, and increase efficiency.► Scrutinized financial statements, sales, and activity reports to measure productivity and identify areas needing program improvement to optimize revenue potential and enhance corporate image► Directed development of a comprehensive integrated sales and marketing program to fulfill strategic objectives in niche market► Enhanced company analytics for the guest experience by planning effective use of materials and human resourcesKey Accomplishments► Identified savings of $1M per year for Hippocrates Health Institute by pinpointing and remediating areas of waste and inefficiency► Discovered inefficiencies and propelled process improvements to boost Hippocrates’ sales by 30% with existing leads► Earned reputation as successful change agent at both Vitamins Direct and Hippocrates Health Institute after driving multiple successful implementations of innovative operational systems and CRMs; also supplied key process knowledge

West Palm Beach, Fl

Directed operations of geographically dispersed team located across USA, Canada, the UK, and India. Commanded multiple product lines (200+ products), supply chain logistics, and multinational vendor relationships. Streamlined operational systems, oversaw global budgets, and analyzed global product portfolios to improve cost and operational efficiencies. Rapidly promoted through 20+ year company tenure and succession of corporate mergers.► Governed pricing, budgeting, brand positioning, production, and sales; monitored suppliers to ensure effective provision of goods► Identified gaps in product portfolio; managed entire lifecycle of product development; implemented product marketing strategies► Optimized internal CRM software to identify product trends and structure customized inbound and outbound sales processes► Secured regulatory compliance for nutritional and personal care items with FDA, Health Canada, and HFMA standardsKey Accomplishments► Captured annual overhead savings of 30% and improved delivery costs and transit time to Vitamins Direct customers by offloading fulfillment functions to third-party centers across USA, Canada, and the UK► Slashed global product portfolio by 25% at Vitamins Direct while increasing the overall bottom line through packaging cost improvements and product releases; improved purchasing power, reduced stock holdings by 40%, and rolled back overall MOH► Revolutionized Vitamins Direct’s product sourcing model, replacing non-GMP-compliant vendors with GMP-compliant vendors; guarded portfolio profitability, keeping profits stable during this massive and first-of-its-kind transition► Reduced stock holdings and mitigated business unit risks through robust forecasting and metrics, consistently positioning stock write-offs at Vitamins Direct to less than .05% of gross sales YOY► Regulated performance of all Vitamins Direct Customer Service/Sales centers, staffed by 75 employees in USA and India

West Palm Beach, Fl

Through multiple acquisitions, directed the day-to-day activities for three direct-selling companies► Restructured the three organizations into one organization in 2003 which included all marketing and collateral materials, personal websites and business-building tools, and a robust compensation plan for the newly re-organized company.► Implemented call center onboarding and training plans► Ensured the consistency of the company’s message and brand from collateral materials to product packaging► Reviewed the product portfolio for overlaps and gaps; managed entire lifecycle of product development; implemented product marketing strategies

West Palm Beach, Fl

Managed the marketing and sales activities for a direct-selling organization. ► Researched and composed articles to promote featured products, sales aids and miscellaneous items for monthly publication.► Created Insights Into Excellence, a monthly Regional Director newsletter, offering tips on holding meetings, promoting contests and sponsoring distributors► Assisted in the organization of Company events such as conventions, cruises and seminars► Company trainer for new employees. Processed documentation and explained Company policies, benefits and insurance information► Managed Company recognition and achievement programs► Conducted monthly interviews of outstanding distributors for feature articles in monthly publication► Created promotional flyers for Company meetings and new distributor kits► Worked directly with Publications Manager on creation, design and layout of catalogs and brochures