Melissa Capland Email & Phone Number

New York, Ny, Us

Boston, Massachusetts, United States

- Actively manage Joss & Main’s Bedroom category (~$25M L12M revenue; 500 SKUs), the #1 revenue driving category across the brand. Build and maintain category growth strategies while driving merchandising efforts to deliver the best-in-class assortment for the customer. Analyze core business KPIs through Excel, Looker, and SQl, and collaborate closely with cross-functional partners to drive efficiencies.- Manage direct relationships with top 50+ Wayfair suppliers. Negotiate discounts and inclusion in major holiday promos, monitor product performance, provide forecasting, suggest competitive wholesale costs, and partner in product development of core and trend forward products. Attend quarterly supplier trade shows and lead 2+ weekly supplier meetings. - Maintain a strong pulse on competitive trends within the market, taking action to close assortment gaps through curation and line planning

Boston, Massachusetts, United States

- Managed four categories ($295M L12M revenue; 280k SKUs) within Wayfair’s 18 house-name brands. Increased Rug L12M Wayfair exclusive revenue +11% YoY and Soft Home (Bedding, Bath, Window) L12M Wayfair exclusive revenue +17% YoY through tactical merchandising efforts such as shelf planning, identifying gap opportunities within the total adjustable market, and dedicated brand cleanup of non-productive products.- Built supplier relationships with top partners and reviewed products hands-on, during 3 annual supplier trade shows, including High Point Furniture Market and New York Textiles Market. Organized schedules, prepped performance KPIs, and led 15 supplier meetings daily.- Led as team’s subject matter expert and partnered with 8 cross-functional teams to execute on 40+ enhancements to help innovate and improve merchant tooling, and support efforts to launch Wayfair’s new Omni-Channel Merchandising Tool, leading to Wayfair’s competitive edge against Amazon.

Boston, Massachusetts, United States

- Led 6 analytical projects to increase department efficiencies and savings of approximately 11 FTEs.- Created and led a Q&A presentation discussing Data Analysis to 125 colleagues.- Developed proficiencies in Google Big Query, SQl Server, and Data Studio in a fast-paced environment.

Newington, Virginia

- Doubled 24oz bottle sales from 40% distribution to 86% in 2 regional locations within four weeks through relationship selling tactics.- Led 7 sales reps to become the #1 territory in the DMV area in 24oz bottle distribution in 160+ accounts.- Created loyal business and personal relationships with sales reps and customers resulting in increased sales.

Greater Boston Area

- Developed promotional social media content and marketing strategies on Instagram, Facebook, and the company website.- Supported the CEO and COO on the July 2018 launch of a second division of the company, IvyLeagueCoach.- Contacted 100+ companies to engage their support for sponsorships and partnerships.

Baltimore, Maryland Area

- One of 50 chosen from 170 applicants to improve social media outreach and publicity for Write to Be, a nonprofit organization providing mentorship and skills-training for adolescent girls living at Espwa Orphanage in Les Caye, Haiti.- Implemented results of clickstream metrics gathered from research surveys and online resources to present findings to the CEO.- Created a 3-year marketing strategy, implemented creative and captivating campaigns, and planned future social media posts.

Waltham, Ma

- Assisted the CMO in creating corporate and client PowerPoint decks, marketing collateral, and design presentations.- Worked with Wealth Planner in IFP’s finance department to create online portfolios for clients using BranchNet and ClientWorks.

Concord, Ma

Concord, Ma

Acton, Ma

Bachelor'S Degree, Marketing And Supply Chain Management

Activities and Societies: Business, Society, and Economy Scholars Program, Supply-Chain Fellows Program (Junior year), Nonprofit.

High School Diploma

Activities and Societies: Girls Varsity Tennis (Captain), Girls Varsity Soccer, Dean's Advisory Board (11th-12th grade), Ambassador.