Melissa Garner Email & Phone Number

New York, Ny, Us

Meta – Responsible AI

Greater New York City Area

NYLI New York Life Investing – Rebrand and Launch “More Than Investing” CampaignLivent – Annual Report

Nyc

NYU Langone Hospital, NYU Stern School of Business, NYU Dentistry

Nyc

Lead marketing, engagement and operations for creative content/ branding/digital collective. Focus on creativity and effectiveness. Specializing in brand and digital strategy, positioning, identity and design, traditional and digital content creation and marketing across all channels. Focus on social and influencer marketing, e-commerce and digital ecosystems. Responsible for building and managing specialized teams, aligning partnerships, business development, budgets/scopes, and agency… Show more Lead marketing, engagement and operations for creative content/ branding/digital collective. Focus on creativity and effectiveness. Specializing in brand and digital strategy, positioning, identity and design, traditional and digital content creation and marketing across all channels. Focus on social and influencer marketing, e-commerce and digital ecosystems. Responsible for building and managing specialized teams, aligning partnerships, business development, budgets/scopes, and agency communications. Bertolli Pasta Sauce:Led Bertolli’s 150th Anniversary re-branding campaign. Directed IAT of 6+ agencies including Creative, Media, Digital, Social, Activation, Shopper and PR in creation of multi-channel campaign. Print work scored the highest “advertiser noted” measure in Bon Appetit. Creative consultant to Unilever Europe for Bertolli’s European launch.Confidential CPG Client:Created Digital Marketing plan focusing on an Engagement Campaign Model for challenger brand to increase their DTC gross revenue, while driving awareness and consideration among younger users in a typically older skewing segment. Combination of engaging creative idea, coupled with influencer marketing and paid media to create the ideal engagement platform. Show less

Nyc

Consulted non-profit organization on relaunch, including application to change from private to public non-profit 501c3 status, brand materials including website and solicitation materials, development and staffing.

Nyc

Senior Partner, Executive Group Director Client: InterContinental Hotels Group (IHG)Led global account management across US, EMEA and GCAA regions. Drove global creative development including broadcast, print, social media, digital, CRM, email, and direct marketing. Focus on team building between global and regional offices, including creating overall team organization and processes. Maintained global finances, including over 200 global SOWs per year. Managed creation of Team IHG when… Show more Senior Partner, Executive Group Director Client: InterContinental Hotels Group (IHG)Led global account management across US, EMEA and GCAA regions. Drove global creative development including broadcast, print, social media, digital, CRM, email, and direct marketing. Focus on team building between global and regional offices, including creating overall team organization and processes. Maintained global finances, including over 200 global SOWs per year. Managed creation of Team IHG when global business consolidated with WPP.Partner, Global Marketing Director Client: AvonOversaw global skincare, fragrance and recruitment marketing. Led global account management and drove creative development across 40+ markets in Asia, Latin America, Europe and North America. Celebrity talent negotiations, fast paced international television, digital, social and print production. Show less

Nyc

Clients: Eileen Fisher, Adrienne Vittadini, Donna Ricco, Young Audiences of New York (YANY)Brought big agency strategies to small agency looking for new business strategy and communication plan. Overhauled account management processes and procedures for creatively driven, boutique agency. Hired new staff, oversaw media strategy, planning and buying, and expanded client roster.

Nyc

Engaged by publisher to lead corporate re-branding. Developed Niche Media parent company mission, structure and brand communications. Led marketing communications for Aspen Peak, Gotham, Hamptons and Los Angeles Confidential magazines. Managed development and launch of two new publications. Led branded partnerships with AmEx, Tourneau and LVMH.

Chicago, Il

Clients: Cheez-It, Kellogg's NutriGrain Bars, Rice Krispies Treats, Keebler Club, Toasteds and Town House crackersIn Dual role as brand planner/account director, developed integrated brand and communication strategies for Kellogg's and Keebler brands. Launched four new products with national, integrated campaigns within six months, including Special-K Bars and Nutri-Grain Granola. 2003 Silver Effie for Nutri-Grain’s “Respect Yourself in the Morning” campaign. 2003 WK Kellogg’s… Show more Clients: Cheez-It, Kellogg's NutriGrain Bars, Rice Krispies Treats, Keebler Club, Toasteds and Town House crackersIn Dual role as brand planner/account director, developed integrated brand and communication strategies for Kellogg's and Keebler brands. Launched four new products with national, integrated campaigns within six months, including Special-K Bars and Nutri-Grain Granola. 2003 Silver Effie for Nutri-Grain’s “Respect Yourself in the Morning” campaign. 2003 WK Kellogg’s International Award for Cheez-It Integrated Marketing Plan, including first cinema advertising for brand. Show less

Nyc

Clients: Aéropostale, Burberry, Furla, Mercedes-Benz, David YurmanOriginated process and leadership structure for small, fashion/luxury focused agency. Directed all existing and new business account activity; including strategic planning, creative development, production, media planning, budgeting and finances. Led rebranding efforts for teen brand Aéropostale with non-traditional films for exclusive broadcast on MTV. Managed creation of one of the first interactive virtual brand worlds… Show more Clients: Aéropostale, Burberry, Furla, Mercedes-Benz, David YurmanOriginated process and leadership structure for small, fashion/luxury focused agency. Directed all existing and new business account activity; including strategic planning, creative development, production, media planning, budgeting and finances. Led rebranding efforts for teen brand Aéropostale with non-traditional films for exclusive broadcast on MTV. Managed creation of one of the first interactive virtual brand worlds, registering 600,000 members in six months with partner interactive agency, Syrup. Show less

Nyc

Account Supervisor Clients: Pepsi, LiptonStrategic brand planning for a new beverage innovation, a new product launch and two product relaunches; including extensive research of trends, targets, concept, and use. Consulted on packaging research for redesign of all Lipton packaging. 2001 ADDY for Lipton Brisk’s “Jailhouse Rock”.Account Executive Client: DeBeersCollaborated with brand planning on strategy and positioning of major new trend initiatives (self purchase… Show more Account Supervisor Clients: Pepsi, LiptonStrategic brand planning for a new beverage innovation, a new product launch and two product relaunches; including extensive research of trends, targets, concept, and use. Consulted on packaging research for redesign of all Lipton packaging. 2001 ADDY for Lipton Brisk’s “Jailhouse Rock”.Account Executive Client: DeBeersCollaborated with brand planning on strategy and positioning of major new trend initiatives (self purchase, three stone ring, right hand ring) involving extensive qualitative and quantitative research. Media and communication planning, including public relations and trade integration. 1999 Best Global Thompson Total Branding Award for “Millennium” campaign. Launched successful interactive “Design Your Own Engagement Ring” program. 2000 Adweek IQ Interactive Best Online Campaign. Show less