Melissa Foley Email & Phone Number

San Francisco Bay Area

Founded social enterprise dedicated to using media to empower girls. Projects include coloring books, sticker books, a journal, and more.

San Francisco Bay Area

Directed one of the world's largest training programs for progressive activists, built a program designed to grow progressive digital infrastructure, and mentored 30 nonprofit organizations.NETROOTS NATIONDirected the training program that educates 1,500 progressive activists/organizations per year at the Netroots Nation convention. Managed over 200 trainings on basic/advanced digital organizing, communications, grassroots organizing/campaigns, movement health and more. Also managed Netroots Nation app and paid advertising program.NEW MEDIA MENTORSMentored 30+ organizations, on various digital organizing topics, including strategy, social media, email, mobile, video, websites, rapid response, and more. Developed curriculum for custom mentorships and the Digital Academy's first course offering. Marketed the Digital Academy using digital tools like email, Facebook, Twitter, Facebook ads, etc. Managed program and program strategy.

San Francisco Bay Area

Directed all marketing and operations efforts for social enterprise focused on combating predatory lending—Emerge. OPERATIONSTook the business from concept to reality, including reimagining the product to make it more consumer-friendly and meet legal requirements, developing a website capable of accepting/ processing loan applications, and putting customer service systems in place.MARKETINGOversaw the creation of Emerge’s brand identity, including logo, colors, brand voice, etc., developed/owned marketing and sales strategy, and directed public relations efforts. Created concepts for print materials, wrote copy, and directed design work. Managed a team of five and projects ranging from media strategy to market analysis and pitch deck development.

San Francisco Bay Area

Acted as a consultant/ advisor for nonprofit organizations and progressive organizations.JAMIE OLIVER'S FOOD REVOLUTIONAdvised on digital strategy, with a focus on grassroots activism (support for funding for healthy school lunches).SUNRUNResearched energy resources and developed content for SunRun’s interactive solar cost calculator.VOTE SOLAR INITIATIVEContributed content for Vote Solar Initiative’s solar permitting map.

Managed $7M online marketing program and grew email list by over 500,000. Contributed to marketing and campaign strategy, managed social networking page/application launches, microsite and game development, etc.

Managed integrated online marketing projects for Kaiser Permanente, Old Navy and Wells Fargo. Contributed to strategic planning, and managed a team of eleven. Acted as primary contact for clients, and oversaw strategy, execution and reporting.MARKETING AND PROJECT MANAGEMENTActed as project manager for creative and web development projects such as banner ads, paid search, landing pages, blogs, email campaigns, and an ADDY Award winning desktop application. Oversaw design and development of blog for Kaiser Permanente’s hallmark farmers market program, developed a strategy to market it, deployed the strategy and measured the results. Managed email campaigns sent to up to 9 million people.

Developed targeted marketing strategies and plans. Identified opportunities for strategic partnerships with local businesses.

Mba, Marketing

• Academic scholarship recipient

Ba, Sociology

• Minor in Latin American Studies