Melissa Thornton Email & Phone Number

Appleton, Wisconsin, United States

Fond Du Lac, Wisconsin, United States

Iron Mountain, MI

• Collaborate with internal departments to develop user interfaces and dashboards highlighting KPIs and trends.
• Create quarterly and yearly quantity forecasts of whole goods and spare parts according to company strategy, industry trends, capabilities of operations, and anticipated cannibalization of new products.
• Create data models for sales, marketing, warranty, and e-commerce from data sets of varying sizes and locations resulting in dynamic and adaptable analysis to be done in minimal time.
• Manage stock of satellite distribution center to serve needs of the New England area and alleviate freight issues.
• Publish reports showcasing actionable insights leading to significant sales quantity increase in specific product lines.
• Perform pricing analysis and make recommendations based on market trends, competition, and margin considerations.

Iron Mountain, MI

Ann Arbor, MI

• Led efforts on all marketing promotions, print and email advertising, social media, and PR.
• Developed, executed, analyzed and revamped promotions for short-term sales lifts and loyalty program for repeat business.
• Deployed several email campaigns leading to a 10% monthly increase in online orders.

Okemos, MI

• Created flow chart solution for ad placement and webinar tracking to show effectiveness and strategy needs.
• Designed ROI calculator to highlight during tradeshows the benefits of TSC products to those with purchasing power.
• Revamped qualitative customer survey for a monthly 50% time savings in interpreting results.

• Served as aid in MBA level statistics class, assessing homework and quizzes.
• Restructured college of business job assignments and roles based on key stakeholder input and focus group testing.

• Built new market through weekly trivia night and launched and promoted specials that increased late night sales by 30%.
• Oversaw a staff of over 100 while routinely addressing staff and customer concerns.

Mba, Marketing

Activities and Societies: International Business Study abroad in Buenos Aires, Argentina and Santiago Chile. Finalist in the Broad.

Bfa, Industrial Design

Education record