Melissa Lacey Email & Phone Number

Broomfield, Co, Us

Waterloo, On, Ca

• Crafted effective strategies and oversee planning for 150+ global event marketing programs to engage current and prospective partners• Generated reports to analyze financial data and event outcomes for future planning purposes• Effectively planned, implemented, and executed events (both internal and external), virtual/in-person events, webinars and field marketing programs designed to drive engagements thru multiple channels • Utilized attention to detail, timeliness skills to align deadlines for related program activities• Worked jointly with senior leadership, marketing, and sales teams to build relationships, create awareness and help plan lead generating event programs

Chicago, Illinois, Us

Clients: Amazon (Comic-Con), CannaCon, Dunkin’ Brands, Grainger, Hitachi, Jeunesse Global, Milestone, Visteon (CES)Produced and managed business meetings, large scale trade shows and experiential events from inception to completion. Collaborated with design and fabrication teams to ensure visions are met. While building close relationships with clients to ensure goals are being fulfilled and assist in managing any last-minute requests. Worked directly with vendors, sponsors and distributors to create the best brand experience based on clientele of each space, current markets and new trends. Provided added value to clients thru seamless execution, innovative solutions and continued ideation. Managed, built and reconciled budgets totaling 3 million+

New York, New York, Us

Client, U.S. Army – Motorsports Sponsorship and Event Activation Managed the U.S. Army National Hot Rod Association sponsorship to include strategy, planning,execution (over 22 markets and 200 events), budgets, timelines, approvals, client and field marketing communication, creative/digital integration, analytics, athlete contracts and schedules, property and partner agency relationships. Lead the development of creative briefs and the creative process from ideation to completion, for various client rebrands and digital program integrations that exceed brand and market standards. Responsible for tracking weekly performance metrics against sponsorship and program deliverables.

New York, New York, Us

Client, U.S. Army – Multicultural Outreach Programs and Events

New York, New York, Us

Client, U.S. Army – Budgeting and Contracting

Detroit, Michigan, Us

Troy, Mi, Us