Melissa Machowski, Mba Email & Phone Number

• Responsible for the communications strategy, tactical and media plan development and execution for the DEKALB brand across Canada in corn, soybeans and canola
• Lead the DEKALB marketing team in tactic execution ensuring all pieces completed meet their communication objectives and are produced on time and within budget
• Main point of contact for creative agency and media buyer; responsible for creative execution and that it is supported by the media plan
• Develop all brand and product messaging / advertising, working closely with agronomy and legal teams as well as other Monsanto brands to ensure messages are not only relevant and accurate, but also incorporate other.
• Lead the cross-functional analytics team to provide meaningful customer insights to internal customersKey contributions:
• Launch of new DEKALB website while incorporating a design pivot based on feedback from Global digital leadership mid-process

• Lead development of marketing communications pieces for both DEKALB and Genuity brands in Eastern Canada in print, digital and events while ensuring projects are completed on time and within budget
• Managed digital assets for DEKALB and Genuity brands in Eastern Canada, including development of new Genuity website
• Collaborated continuously with Eastern Canada sales and agronomy teams to develop marketing materials ensuring product information and claims are accurate and creative/messaging is relevant to our customersKey.
• Proactively developed and implemented a social media strategy for the DEKALB brand

Oversaw the full development process of marketing materials, provide flexible solutions as new situations arise and ensure proper documentation at all steps in accordance with compliance requirements.Proactively volunteered to become a more active member of the OmniPod brand team and was able to further develop my brand and project management skills

Managed day-to-day finances of all five Primary Care brands; proactively created reports and communications based on anticipated needs of brand teams and provide actionable recommendations

Managed the day-to-day operations of a small consulting group including corporate finances, client communications, invoice processing and payroll.

M.B.A., Strategic Management, Marketing

Areas of interest include strategic management and marketing

B.A., Honours Psychology

Areas of interest include Industrial-Organizational psychology and Neuropsychology

Bachelor Of Arts - Ba, Psychology

Master Of Business Administration - Mba, Strategic Management