Melissa Ross Email & Phone Number

San Francisco, Ca, Us

Building the partner marketing strategy and plan across technology and consulting partners to drive joint customer growth.

Washington, District Of Columbia, Us

- Supported community-based organizations in rural Botswana to grow small-scale, income-generating businesses with a focus on women’s economic empowerment through digital literacy training, enhancing knowledge and confidence in using digital tools- Collaborated with local organizations to write grant proposals to fund sustainable and impactful interventions to accelerate business growth

Partnered with clients to develop marketing strategies, build partner programs, and execute integrated marketing campaigns:Sumo Logic:- Developed strategic partnership with AWS, operationalizing the use of MDF to execute marketing campaigns that doubled YoY pipeline-Used advanced insights tools to create lifecycle marketing plans that targeted high-intent audiences, resulting in a consistent, reportable QoQ increase in cross-sell revenuePrimer- Defined public sector marketing strategy for advanced AI solutions, collaborating cross-functionally to boost qualified leads by 50% QoQ through thought leadership, trade shows, and paid media campaignsPuppet-Built an outcome-driven ABM plan, doubling contact acquisition and engagement within strategic accounts and verticals, driving deeper engagement with enterprise and open source audiencesVMware- Orchestrated marketing launch plans across EMEA for VMware Cloud on AWS, bridging field and corporate teams for information and best practices sharing to ensure an on-time and on-budget launch

Palo Alto, Ca, Us

- Created a global marketing plan for the launch of VMware Cloud Services, including content development, integrated campaign planning and execution, online and in-person events, and paid search and social media- Managed a team, coordinated multiple agencies, and owned a budget

Palo Alto, Ca, Us

- Developed cloud provider network sell to, with, and through marketing initiatives, creating an engaging partner experience and channel growth- Undertook an international assignment in Paris to align with EMEA sales and marketing teams, localize programs, and gather insights from partners on their business needs- Established and managed a team, coordinated multiple agencies, and owned a budget

Palo Alto, Ca, Us

- Oversaw a global channel partner program enabling cloud providers to use VMware software on a consumption model- Managed the Partner Advisory Board, a biannual meeting of partner executives and VMware cross-functional teams- Owned program operations including, benefits, requirements, badging, incentives, website, partner communications, and portal management

San Diego, California, Us

- Identified, developed, and implemented channel programs and retail promotions within channels of distribution to increase sales and brand presence including: consumer promotions, rebates, sales incentives, new product launch plans, and events - Acted as the key marketing liaison for internal teams such as account managers, national field sales, and corporate marketing as well as for customers’ corporate and regional marketing contacts- Managed and developed the Channel Marketing Team including 3 direct reports

Atlanta, Georgia, Us

- Strategized and developed launch plans for new handsets, managed the creation and distribution of marketing elements for handsets including packaging, collateral and POS, merchandising, promotions, and user interface (UI) branding requirements - Created marketing plans for new products to effectively bring to market, promote, and sell features to new and existing customers

Atlanta, Georgia, Us

Master Of Business Administration

Ba, International Relations