Melissa Schultz Email & Phone Number

Portsmouth, New Hampshire, United States

At PMAC I am responsible for planning, developing and implementing a marketing strategy that expands the organization's reach in the Seacoast region.

Exeter, New Hampshire, United States

At PEA, I helped the Theater and Dance Department meet its academic and artistic goals by focusing on project and strategy alignment, engaging with key stakeholders, managing interdependencies, maintaining budgets, and addressing roadblocks. • Simultaneously managed a wide array of assorted projects while meeting competing deadlines: 6+ large-scale productions, 3+ workshops, and 10-15 events annually, as well as licensing, contracts, guest artist residencies, student field trips, curriculum changes, facilities management, cross-departmental programming, hiring processes, etc. • Led marketing communications strategy and implementation, with a focus on internal communications.• Provided art direction for freelance graphic designers; coordinated PR; wrote and edited a range of internal and external content. • Increased visibility and efficiency of project tracking by pushing for adoption of Asana and onboarding colleagues.• Partnered on facilities management for the 63,130-square-foot Goel Center for Theater and Dance (opened 2018)• Managed the Box Office and supervise team of 6 part-time student employees.• Spearheaded the incorporation of consent-focused theatrical intimacy training into department best practices.• Engaged in the ongoing work of being an antiracist department.

Remote

After a relocation I was rehired at Relation in a remote, part-time contract position. • Provided program management for RFP process: analyzed and optimized processes and workflows; developed comprehensive content library and template series; and provided primary project management or secondary support for 35+ RFPs.• Upgraded sales collateral (email campaigns, ads, flyers) by strategizing with executives and sales producers on key messaging.• Advised on Microsoft Teams usage and made suggestions for improved functionality.

Walnut Creek, Ca

At Relation, I was responsible for the planning, development and implementation of all marketing strategies and marketing communications activities–both external and internal–for Relation’s $18M Education Solutions practice group, which included Student Health and Intercollegiate Athletics brokerage services for 800+ universities/colleges nationwide. I also contributed my project management and communications/writing skills to a variety of corporate strategies and initiatives that supported the c-suite. I helped shepherd the implementation of a new visual brand; crafted messaging surrounding M&As; supported new specialty business line rollouts, national sales meetings, and the launch of a new employee recognition program; and led numerous collateral and communications projects. • Co-created and implemented "Self Yourself: 15 Weeks to a Stronger Personal Brand" workshop course for sales producers, including individual weekly coaching calls with each cohort member, homework assignments and ongoing feedback.• Facilitated implementation of ClickDimensions (email marketing native to Microsoft Dynamics CRM) and built automated processes in effort to align marketing and sales. • Partnered with MarTech team to ensure WCAG compliance by overhauling web accessibility for suite of websites. • Added clarity to convoluted conference booth and event planning by building unified and transparent processes.• Recognized with quarterly “Relation Rockstar” award in 2019 (1 out of >1k employees nationwide).

Berkeley, Ca

At TDPS, I was in charge of the department's day-to-day and long-term communications, marketing, public relations, and fundraising activities. Highlights: COMMUNICATIONS• Established a compelling visual brand identity to distinguish TDPS in a dense campus environment. Incorporated brand identity into comprehensive wayfinding signage for a new office location.• Marketed a season of 6 productions and 15+ public events that reached more than 5,000 attendees annually. • Maintained B2B relationships with campus departments and organizations, B2B public relations with local press, and B2C relationships with audience members and 2,000+ alumni. • Oversaw electronic communications, social media, email marketing, web edits, and photo and video projects. • Coordinated graphic design, production, and distribution of printed publications and promotional materials, including season brochure (reach: 6,000), annual newsletter (reach: 2,500), posters, postcards, and promotional emails. • Supervised Assistant Director of Communications and Development. DEVELOPMENT• Created funding infrastructure to support department’s master plan and vision for the future. • Worked within a decentralized development community to coordinate Department development efforts, including annual solicitation, donor cultivation, grants, alumni relations, and event planning. • Developed and produced 2 major donor cultivation events per year, as well as managed departmental participation in the annual Big Give fundraising drive.

Berkeley, Ca

• Established and maintained a curated internal weekly email with events, announcements, and opportunities.• Supported TDPS's Facilities Master Plan process with architecture firm Westlake, Reed, Leskosky; coordinated several roundtables with community stakeholders. • Helped coordinate structure of a new Visiting Guest Artist and Scholar program that brings 30+ guests to TDPS each academic year. • Provided substantial event planning and ticketing support for a workshop with performance artist Guillermo Gómez-Peña.• Designed and implemented Opening Night parties.• Managed TDPS Box Office; oversaw ticketing service (Arts People); provided exceptional customer service; hired, trained, and managed team of four part-time employees. • Introduced best practices of non-profit performing arts management into higher education setting.

Hayward, Ca

• Project managed 2 large-scale accreditation applications (National Association of Schools of Music; National Association of Schools of Art and Design).• Advised Arts, Humanities, and Social Sciences Division dean and faculty on best practices related to marketing, PR, and box office. • Mapped structure of new division website. • Provided research and guidance on ticketing company selection.

Chicago, Il

The Arts Leadership Program at Chicago Shakespeare is a two-year Master of Fine Arts (MFA) program that combines full-time employment at Chicago Shakespeare Theater with coursework through DePaul University. This program is considered one of the most competitive of its kinds, accepting only two people per year. Fellows receive on-the-job training at this premiere theater company and assume management positions for specialized projects, as well as spend time observing and learning the inner workings and decision-making of the institution's leadership. My first year was spent largely focused on marketing-related projects, and my second year was focused on development-related projects.• Developed designed and written materials for solicitations that contributed to $750,000+ in annual corporate sponsorship.• Wrote proposals/reports for major corporate and foundation programmatic partnerships worth over $250,000, including many for CST's innovative education programs with Chicago Public Schools.• Supported the initial phase of the $55 million Our City, Our Shakespeare fundraising campaign with donor prospect research and campaign structure development.• As part of management of social media accounts, created the "Shakespeare Showdown" bracket that went viral in theater/education circles during March Madness. • Produced a concert reading of “In the Heights” in Pilsen neighborhood with community cast members, including managing all marketing and PR efforts. The show played two sold-out performances. • Handled actor contracts (AEA and non) and payroll, royalties, and international visas.

Seattle, Wa

As the Arts Management Intern, I worked directly with long-time Managing Director Ben Moore and undertook management and strategic development duties in various departments. Involvement in day-to-day operations coupled with access to “big picture” planning provided unique insight into what it takes to run an arts organization.• Assembled and facilitated panels of civic leaders, local academics, and community residents for production-specific Speak Up! programs.• Helped construct a model to project a season’s production costs, for use in budget forecasting. • Advocated for the importance of the arts at Arts & Heritage Day in Olympia (organized by the Washington State Arts Alliance).• Assisted with Gala and Donor cultivation events.• Conducted research on Board and Major Gift prospects.• Served as Interim Executive Assistant from October-December 2011, supporting SRT's Managing Director, Artistic Director and Board of Trustees.

Springfield, Mo

• Collaborated with civic leaders on the community report card “Community Focus 2011: A Report for Springfield & Greene County.”• Co-authored Arts and Culture section.• To take pulse of arts community, organized and facilitated 2 discussion panels with local and regional artists/arts organizations and stakeholders.

Springfield, Mo

• Supported artists and arts organizations in the 27-county region served by SRAC.• Participated in Strategic Planning process with SRAC Board of Directors and staff.• Created and maintained a bi-annual community-wide arts calendar.• Wrote grants that received over $10,000 for SRAC.• Cultivated SRAC's relationships with local legislators.

Missouri State University; Springfield, Mo

• Helped revive and restructure this defunct theater for social change organization.• Oversaw new branding and marketing strategy.• Forged strategic partnerships with local non-profit organizations.• Coordinated university and community performances.

Stellenbosch, South Africa

• Facilitated composition and production of original bi-lingual (Xhosa/English) play by high school students in the South African township of Kayamandi• Organized performances and community talkbacks• Partnered with local NGOs to find financial support for lighting and town hall rental

Columbia, Missouri Area

• Served a three-year term on the Board of Directors, the community theater's sole managing body that oversaw artistic, managerial and budgetary issues • Voting member (as President of the Junior Advisory Board)

Professional Sequence In Editing

I completed the Professional Sequence in Editing in order to gain more specialized knowledge about copyediting. The sequence consists.

Master Of Fine Arts (Mfa), Arts Leadership

Masters program that combines full-time employment at Chicago Shakespeare Theater with full-time coursework at DePaul University. Received.

Bachelor Of Fine Arts (Bfa), Acting

Graduated Summa cum Laude with Departmental and General Honors

Study Abroad, Studied Mandarin Chinese, Researched Beijing Opera

Study Abroad, Studied Afrikaans And Theater