Melissa Rossiter Email & Phone Number

Clients: LVT (LiveView Technologies), Redpanda, Sisense, Writer

Clients: LVT (LiveView Technologies), Sisense, Writer

Clients: Amazon Ads

Clients: C1, Elastic, Five9, Zeus Kerravala (ZK Research)

Clients: Amazon, Amdocs, Automox, Avaya, Calabrio, CenturyLink, Cloudera, Cosmo Tech, Cryptopia, Informatica, inriver, Intermedia, Konica Minolta's All Covered, Masergy, Monetate, NetApp, project44, Sierra Wireless, Simon Data, Trulioo, UnifyHighlights: - Support / execute quarterly earnings, with key placements in business outlets including Bloomberg.

Chandler, Arizona, United States

Client Snapshot: Appetize Technologies, Arcserve, Boston Consulting Group (BCG), Cloaked, Demochimp, Education.com, Givsly, Iridescent Technologies, Kiko Labs, Pixalate, RollWorks, VenueNextHighlights: - Managed communications program that increased company's brand awareness; equated to SOV lift of 32% within nine months; became category leader.- Developed.

Clients: BYJU’s (with Osmo), Drop, Kea.AI,, OpenInvest (a J.P. Morgan company), Sesame SolarHighlights: - Led media strategy and execution for fintech startup's acquisition by J.P. Morgan. Coverage in CNBC, Fast Co, Forbes, Fortune.- Brought edtech mammoth to the U.S., with massive launch including SMT and coverage across tech, business, education.

• Senior Manager, PR and CEO Communications: Strategize, plan all company global press announcements, executive thought leadership and visibility; Create and execute CEO internal and external communications Senior.
• Managed and executed 50+ launches; Develop and manage global media launch planning, including development of messaging, all press materials for leverage across lead generation, website; manage teaser blog series and.
• Edit all global press releases, speaking and awards submissions including Fortune 100 Best Places to Work, byline articles, HDS blog postsSenior Manager, CEO Communications: Communications liaison for CEO, internally.
• CEO communications to global employees; executive presentations, media opportunities
• Leadership and management of media and speaking opportunities; secured several high profile pieces in Forbes, Fortune, San Jose Mercury News
• Develop messaging platforms and storylines for CEO and COO; build plans to communicate through emails, round tables, town halls, presentations, newsletters, interviews, speaking engagements

• Put Gaia on media map; Drastically increased press coverage and mindshare for company and CEO; Helped spokespeople develop relationships with key consumer, trade press
• Ran Gaia PR; Managed PR agencies; Targeted teen segment of consumer press, trade, gaming press
• Conceptualized and launched major event featuring niche celebrity Christian Siriano; Coverage on MTV’s TRL, Seventeen, NY Times, WSJ; Resulted in 50 million impressions, measurable increase in site traffic, positive.
• Developed and promoted program for virtual celebrity items to appear online – Justin Timberlake, Snoop, the Hulk, Elvis; Exclusives in WSJ, Variety, MediaWeek
• Managed successful trade press program that established Gaia as new way for major brands to promote themselves online; Exclusives in PRWeek, Adweek; Features in BusinessWeek, Forbes
• Launched company’s first MMO into Beta; Over 40 features with gaming, social media press, including CNET focus group feature; Kept press interest during four-month launch delays

• Focus on product PR for Yahoo!’s social search sites Yahoo! Answers, del.icio.us as well as Yahoo! Bookmarks and distribution; Extensive local media interaction
• Developed overall PR strategy to drive awareness for Yahoo! Search sites; managed PR, marketing, and engineering teams in 25 markets to ensure coordinated launches; developed product launch plans, including messaging.
• PR lead since inception of Yahoo! Answers and del.icio.us; managed over 30 product feature / partnership launches across all Yahoo! Search sites
• Main consumer press spokesperson for Yahoo! Answers, including detailed demos
• Managed Yahoo! Search advisory council and industry analyst programs; ongoing industry influencer, analyst, blogger launch pre-briefings and plan bi-annual meetings; garnered feedback on product strategy and roadmap.
• Managed PR agency around speaking and industry awards programs, press tours; contributed to conference messaging and presentations; scheduled conference press/analyst interviews

• One person Public and Analyst Relations team, emphasis on press coverage, customer press releases, internal/external communications
• Wrote customer success stories/case studies on international Fortune 100 customers; worked closely with global sales team to develop trusting, productive relationships
• Developed PR plans for product launches and messaging; generated customer beta program references; wrote press releases; secured press, analyst interviews, trade, business reviews
• Assisted in re-branding of company image, including new messaging and content on company website, new collateral, focus on external relationships with third parties

• Communications Specialist, Corporate Communications: Managed marketing hotline team, focus on customer references, internal communications to 2,200+ employees worldwide
• Managed global internal marketing hotline team; provided company, industry information, RFIs to help close international sales deals
• Managed global One-Sheet program, Solution-Selling tool; wrote, managed vendors to develop more than 150 internal customer success stories for sales reference calls; generated leads from marketing, sales contacts.
• Generated leads, secured customer references for deployment/ROI stories; served as customer information and reference funnel for sales, marketing, executive references
• Trained more than 30 sales reps on Solution-Selling methodology; educated on how to sell higher into prospects, connect IT with business audiences, show expected ROI from purchase
• Ran customer events at five international conferences; organized VIP dinners, customer /executive / product meetings, focus groups, customer awards; wrote CEO presentations; arranged interviewsCoordinator and PR.