Melissa Rossiter Email & Phone Number

Clients: LVT (LiveView Technologies), Redpanda, Sisense, Writer

Clients: LVT (LiveView Technologies), Sisense, Writer

Clients: Amazon Ads

Clients: C1, Elastic, Five9, Zeus Kerravala (ZK Research)

Clients: Amazon, Amdocs, Automox, Avaya, Calabrio, CenturyLink, Cloudera, Cosmo Tech, Cryptopia, Informatica, inriver, Intermedia, Konica Minolta's All Covered, Masergy, Monetate, NetApp, project44, Sierra Wireless, Simon Data, Trulioo, UnifyHighlights: - Support / execute quarterly earnings, with key placements in business outlets including Bloomberg, CNBC, Jon Fortt podcast, SiliconANGLE, TD Ameritrade, Technology Letter; WSJ.- Garnered coverage for Amazon DSPs, drivers, and Affinity Groups in local and vertical outlets. - Launched AI company's children's book on data - worked from inception to publish with writer, Boys & Girls Club focus groups, and local media.

Chandler, Arizona, United States

Client Snapshot: Appetize Technologies, Arcserve, Boston Consulting Group (BCG), Cloaked, Demochimp, Education.com, Givsly, Iridescent Technologies, Kiko Labs, Pixalate, RollWorks, VenueNextHighlights: - Managed communications program that increased company's brand awareness; equated to SOV lift of 32% within nine months; became category leader.- Developed thought leadership strategy and execution for firm's partners in digital tech division spanning AI, IoT, digital transformation, cybersecurity. Secured widespread coverage including CIO.com, Forbes, Fortune, Entrepreneur, StaceyOnIoT, TechRepublic.- Led project-based announcement of new Video Seller Trust Index, a first-of-its-kind quality-based measurement of ad sellers; Coverage in The Drum, ExchangeWire, MediaPost, Mobile Marketing Watch- Media relations strategy for Technovation World Pitch Summits, the world's largest global tech entrepreneurship competition and program; Secured interviews + coverage across tech, business, education, parenting, broadcast.- Put company on media map with $2M+ seed funding announcement: VentureBeat exclusive, impressive tech and local coverage.- Led company carve out from parent – helped develop brand identity and built awareness for data protection market success across press, analysts, influencers; led M&A planning.- Led company's public unveiling of new cognitive training education app for kids; Secured impressive press coverage across tech, business, education, parenting, app review outlets.

Clients: BYJU’s (with Osmo), Drop, Kea.AI,, OpenInvest (a J.P. Morgan company), Sesame SolarHighlights: - Led media strategy and execution for fintech startup's acquisition by J.P. Morgan. Coverage in CNBC, Fast Co, Forbes, Fortune.- Brought edtech mammoth to the U.S., with massive launch including SMT and coverage across tech, business, education, parenting, app review outlets.

Senior Manager, PR and CEO Communications: Strategize, plan all company global press announcements, executive thought leadership and visibility; Create and execute CEO internal and external communications Senior Manager, Public Relations: Global product PR lead for HDS. Develop and manage all PR / AR / Social Media launch and product momentum plans; Executive visibility and thought leadership lead • Managed and executed 50+ launches; Develop and manage global media launch planning, including development of messaging, all press materials for leverage across lead generation, website; manage teaser blog series and social posts; generate 3rd party references• Edit all global press releases, speaking and awards submissions including Fortune 100 Best Places to Work, byline articles, HDS blog postsSenior Manager, CEO Communications: Communications liaison for CEO, internally with 6,300+ employees and Japanese parent company, and externally with customers, partners, and media• CEO communications to global employees; executive presentations, media opportunities• Leadership and management of media and speaking opportunities; secured several high profile pieces in Forbes, Fortune, San Jose Mercury News• Develop messaging platforms and storylines for CEO and COO; build plans to communicate through emails, round tables, town halls, presentations, newsletters, interviews, speaking engagements

Put Gaia on media map; Drastically increased press coverage and mindshare for company and CEO; Helped spokespeople develop relationships with key consumer, trade press • Ran Gaia PR; Managed PR agencies; Targeted teen segment of consumer press, trade, gaming press• Conceptualized and launched major event featuring niche celebrity Christian Siriano; Coverage on MTV’s TRL, Seventeen, NY Times, WSJ; Resulted in 50 million impressions, measurable increase in site traffic, positive user retention and acquisition experience• Developed and promoted program for virtual celebrity items to appear online – Justin Timberlake, Snoop, the Hulk, Elvis; Exclusives in WSJ, Variety, MediaWeek• Managed successful trade press program that established Gaia as new way for major brands to promote themselves online; Exclusives in PRWeek, Adweek; Features in BusinessWeek, Forbes• Launched company’s first MMO into Beta; Over 40 features with gaming, social media press, including CNET focus group feature; Kept press interest during four-month launch delays

Focus on product PR for Yahoo!’s social search sites Yahoo! Answers, del.icio.us as well as Yahoo! Bookmarks and distribution; Extensive local media interaction• Developed overall PR strategy to drive awareness for Yahoo! Search sites; managed PR, marketing, and engineering teams in 25 markets to ensure coordinated launches; developed product launch plans, including messaging, references; wrote press releases; secured media interviews and reviews• PR lead since inception of Yahoo! Answers and del.icio.us; managed over 30 product feature / partnership launches across all Yahoo! Search sites• Main consumer press spokesperson for Yahoo! Answers, including detailed demos • Managed Yahoo! Search advisory council and industry analyst programs; ongoing industry influencer, analyst, blogger launch pre-briefings and plan bi-annual meetings; garnered feedback on product strategy and roadmap and deliver to product team and engineers• Managed PR agency around speaking and industry awards programs, press tours; contributed to conference messaging and presentations; scheduled conference press/analyst interviews• Communications counsel to senior executives and corporate representatives consistent with the company’s mission and strategic goals

One person Public and Analyst Relations team, emphasis on press coverage, customer press releases, internal/external communications • Wrote customer success stories/case studies on international Fortune 100 customers; worked closely with global sales team to develop trusting, productive relationships• Developed PR plans for product launches and messaging; generated customer beta program references; wrote press releases; secured press, analyst interviews, trade, business reviews• Assisted in re-branding of company image, including new messaging and content on company website, new collateral, focus on external relationships with third parties

Communications Specialist, Corporate Communications: Managed marketing hotline team, focus on customer references, internal communications to 2,200+ employees worldwide• Managed global internal marketing hotline team; provided company, industry information, RFIs to help close international sales deals • Managed global One-Sheet program, Solution-Selling tool; wrote, managed vendors to develop more than 150 internal customer success stories for sales reference calls; generated leads from marketing, sales contacts worldwide; created extensive website content • Generated leads, secured customer references for deployment/ROI stories; served as customer information and reference funnel for sales, marketing, executive references • Trained more than 30 sales reps on Solution-Selling methodology; educated on how to sell higher into prospects, connect IT with business audiences, show expected ROI from purchase • Ran customer events at five international conferences; organized VIP dinners, customer /executive / product meetings, focus groups, customer awards; wrote CEO presentations; arranged interviewsCoordinator and PR Specialist, Corporate Communications: Established relationships with press, analysts, business partners related to customer, product PR • Wrote executive presentations, announcements to employees, vision articles for publications• Maintained $1.5m advertising/PR/analyst relations budget