Our firm partners with fast-growing high-tech companies that believe in the power of the narrative and earned media as a primary focus. We have all been in-house and are senior practitioners who love to roll up our sleeves and "do the work." We live and breathe our clients' missions and business goals and are considered extensions of their own PR teams. As part of our corporate communications campaigns, we also handle everything from content development to crisis communications to social… Show more Our firm partners with fast-growing high-tech companies that believe in the power of the narrative and earned media as a primary focus. We have all been in-house and are senior practitioners who love to roll up our sleeves and "do the work." We live and breathe our clients' missions and business goals and are considered extensions of their own PR teams. As part of our corporate communications campaigns, we also handle everything from content development to crisis communications to social media. Our media and professional network in Silicon Valley is unsurpassed so you get what you want, when you need it. Show less

Developed and deployed new integrated Cloud-focused public relations and social media programs for Oracle’s Global Business Units, a stand-alone division comprised of 22,000 employees and 7 vertical operating divisions including Utilities, Communications, Financial Services, Retail, Hospitality, Construction and Engineering, and Health Sciences. Led M&A-based PR efforts. Responsible for senior executive counsel and individual thought leadership platforms, large event execution and crisis… Show more Developed and deployed new integrated Cloud-focused public relations and social media programs for Oracle’s Global Business Units, a stand-alone division comprised of 22,000 employees and 7 vertical operating divisions including Utilities, Communications, Financial Services, Retail, Hospitality, Construction and Engineering, and Health Sciences. Led M&A-based PR efforts. Responsible for senior executive counsel and individual thought leadership platforms, large event execution and crisis communications issues impacting corporate reputation. Program Examples:Public Relations Programming: Created first message platform for the GBUdivision, in line with Oracle’s larger Cloud-driven value proposition while creating market differentiation for the operating units against core competitors. Developed new specialized thought leadership external communications programs for each GBU, setting qualitative KPI’s that were consistently exceeded.M&A Activities: Integrated public relations programming for NetSuite, Oracle’s largestCloud acquisition to date, creating an integrated yet separate identity, while navigating NetSuite’s move to serve smaller SMB customers – not in conflict with Oracle sales. Worked extensively with C-level executives concurrently, in light of leadership departures.Crisis Communications: Drove all external communications counsel/outreach following amajor data breach, impacting retailers globally. Named security lead thereafter.Corporate Brand Reputation: Ran twice-yearly brand awareness audit for the C-suite,detailing perception among CxOs and IT decision makers. Show less

Developed and implemented integrated public relations, industry analyst relations and internal communications campaigns and programs for Fortune 500 leader in flash technology. Led internal and consulting teams in the United States, Japan, China, India, Israel, the United Kingdom, Germany and France. Ran all executive communications, PR event execution, launches and crisis communications initiatives.Program examples: Public Relations. Devised company’s first thought… Show more Developed and implemented integrated public relations, industry analyst relations and internal communications campaigns and programs for Fortune 500 leader in flash technology. Led internal and consulting teams in the United States, Japan, China, India, Israel, the United Kingdom, Germany and France. Ran all executive communications, PR event execution, launches and crisis communications initiatives.Program examples: Public Relations. Devised company’s first thought leadership-based corporatecommunications program tied to recently developed brand attributes highlighting SanDisk’s longstanding leadership in the flash industry. Developed cross-business unit themes and story lines, integrating internal communications leads for the first time. Started affiliated PR initiatives in APAC and EMEA, managing both internal and consulting/agency resources. Drove integrated PR programs with partner, Toshiba.Industry Analyst Relations: Started new industry analyst initiatives tied to thought leadership including: relationship-based programs with senior executives, detailed tracking of analyst interactions, and Analyst Summits highlighting business unit performance. Internal Communications: Broadened the message-driven communications drive to includeexpanded use of SanDisk TV, including hundreds of TV monitors spanning SanDisk’s offices and factories globally, while increasing employee news and CSR reporting participation. Show less

Ran 30-person group in 120-person global Edelman technology hub, also serving as an on-call embedded resource for clients. Recipient of consistently highest Edelman client quality scores. Drove Silicon Valley corporate campaign-based offer, spanning messaging, media relations, analyst relations, social and digital media. Managed multiple teams, work streams and programs in Edelman offices globally. Served on Executive Leadership team for Silicon Valley office, responsible for growth, HR… Show more Ran 30-person group in 120-person global Edelman technology hub, also serving as an on-call embedded resource for clients. Recipient of consistently highest Edelman client quality scores. Drove Silicon Valley corporate campaign-based offer, spanning messaging, media relations, analyst relations, social and digital media. Managed multiple teams, work streams and programs in Edelman offices globally. Served on Executive Leadership team for Silicon Valley office, responsible for growth, HR matters and operations.Senior Vice President: Profitably ran large portfolio of corporate, enterprise, energy, wireless and virtualization accounts. Served as regional corporate reputation lead, providing dedicated messaging, crisis and public affairs support. Designated senior strategist deployed to turn around distressed accounts. Program examples:ShoreTel. Acting Chief Marketing Officer, with responsibility over team of 25 in corporatecommunications, advertising, analyst relations, product marketing, event management and demand generation. Charged with reorganization of the marketing department following the acquisition of M5, a cloud telecommunications provider. Citrix. Devised first-ever national, corporate thought-leadership campaign, moving thecompany from an “in-the-weeds” provider of enterprise technology to a virtualization leader. Implemented a multi-part communications initiative that reframed the internal communications function, encompassing social, traditional and corporate-based media. Pacific Gas & Electric Company. Served as a lead on crisis communications assignmentinvolving the company’s SmartMeter initiative, and later, the San Bruno explosion, resulting in substantial losses. Counsel involved corporate repositioning, media relations and government relations strategy, C-level direction, legal media counsel, and guidance concerning the company’s customer contact efforts. Show less

National media lead for Hewlett-Packard Co. corporate communications, a multi-million dollar engagement and the agency’s largest international account. Managed multiple commitments and teams, including national business and regional media relations, strategic partnership and alliance communications, executive coaching and media training. Devised corporate media messaging and media strategy spanning HP’s diversified business segments.Co-lead for agency national media strategy and… Show more National media lead for Hewlett-Packard Co. corporate communications, a multi-million dollar engagement and the agency’s largest international account. Managed multiple commitments and teams, including national business and regional media relations, strategic partnership and alliance communications, executive coaching and media training. Devised corporate media messaging and media strategy spanning HP’s diversified business segments.Co-lead for agency national media strategy and execution. Developed and coordinated executive messaging, media storylines and outreach, providing executive coaching to HP’s C-suite for interviews, leading to extensive coverage. Based on-site. Created and launched a cross-company corporate communications program to promote HP’s strategic partnerships and alliances to vertical, trade, regional and national business media. Linked HP’s consumer, enterprise, small business and public sector segments with messaging to achieve campaign-oriented coverage.Senior Director, Media Strategy: Led media strategy for top technology accounts, responsible for building thought leadership campaigns and media relationships that garnered substantial coverage. Led agency’s executive coaching and media training programs across accounts.Program examples:TIBCO: Led initiative that transformed CEO to respected thought leader among technology business press. Formulated media relations strategy and conducted coaching resulting in substantial and consistent coverage. Epiphany: Designed business press strategy and media messaging to propel CEO to industry leader in role, positioning the company as a seemingly larger player in its sector and generating substantial trade and business press coverage. Show less

Led Senator’s state and national media outreach efforts. Ran press office and served as sole spokesperson for legislative policies and relevant political issues.Program examples:National tobacco legislation: Led Democratic Senate media strategy for national drive to regulate tobacco, in conjunction with the White House. Created media messaging, served as key staff point person and conducted news conferences, resulting in substantial coverage and party support.Flood… Show more Led Senator’s state and national media outreach efforts. Ran press office and served as sole spokesperson for legislative policies and relevant political issues.Program examples:National tobacco legislation: Led Democratic Senate media strategy for national drive to regulate tobacco, in conjunction with the White House. Created media messaging, served as key staff point person and conducted news conferences, resulting in substantial coverage and party support.Flood disaster recovery: Collaborated with legislative staff, the state congressional delegation, the White House and other federal agencies to provide solid print and broadcast media support surrounding the government’s efforts to speed financial aid.Devised extensive media and public awareness campaigns designed to bring attention to and deflect potential criticism from policy positions.Led collaborative efforts among the Congressional delegation to provide consistent media messaging surrounding legislative initiatives. Show less

Served as official spokesman for print and broadcast media.Broadened political appeal and viability: Implemented print and broadcast media campaign increasing appeal to moderate voters, highlighting Representative’s commitment to the region’s economy and industries. Survived strong freshman challenge, subsequently reelected by comfortable margins.Produced monthly interview-based public affairs television program, broadcast extensively.Wrote newsletters, press releases… Show more Served as official spokesman for print and broadcast media.Broadened political appeal and viability: Implemented print and broadcast media campaign increasing appeal to moderate voters, highlighting Representative’s commitment to the region’s economy and industries. Survived strong freshman challenge, subsequently reelected by comfortable margins.Produced monthly interview-based public affairs television program, broadcast extensively.Wrote newsletters, press releases, op-eds.Conducted Washington-based news conferences for California and national media to build support for legislative initiatives. Show less