Melissa Katz Email & Phone Number

Mclean, Va, Us

Seasoned, independent healthcare communications consultant with expertise in corporate communications, public relations, internal communications and issues management. Other areas of expertise include executive leadership communications coaching, messaging mapping, media training and change management.

Green Room Public uses a hybrid approach delivering the bandwidth of a large agency along with the expertise and superior client service of a boutique firm.By aligning with the best minds in the business, our clients are confident knowing every aspect of their business rests in the hands of experts. As a result, strategic imperatives are developed and creative programming ideas are conceived to bring fresh thinking to communications.

Recruited to lead communication team in development of change management strategy and execution. Supervise internal team and external agency on employee engagement. Provide executive communications support to company president, engagement work for employees and PR to public audiences.

Somerville, Nj

Appointed to lead communication change management strategy and execution for integration of Ethicon, Ethicon-Endo Surgery and cardiovascular franchise to form new Global Surgery Group. Created communication plan and manage tactical execution of engagement strategy including flawless execution of hundreds of organizational announcements, executive communication, video series, development and launch of new intranet and multiple, high-level executive meetings.

Responsible for promotion of and reputation management for major J&J Consumer brands. Providing strategic PR counsel, guidance, training and PR assets for global deployment. Led team to develop PR strategies for global franchises on OTC, consumer and nutritional brands: TYLENOL®, LISTERINE®, REMBRANDT®, MOTRIN®, ZYRTEC®, o.b. ®, ROGAINE®, BENADRYL®, BAND-AID® BRAND Adhesive Bandages, NEOSPORIN®, BENGAY®, SPLENDA®, and KY®.

West Chester, Pa

Led organization as member of integrated operating company management board weighing in on decisions about business planning, organizational approaches and strategic planning. Established and led corporate communications function at Animas including global, revenue-driving PR and internal communications. Delivered first, full-scale PR launch for Animas OneTouch® Ping®; achieving twice the amount of coverage than competitive product launch. Elevated Animas media SOV from #3 to #1 most mentioned insulin pump (taking share of voice from market leader – cutting their SOV in half) including product placement on Ray Romano’s “Men of a Certain Age.” Supported Company Group Chairman for analyst meeting including slide construction, talking point formulation and speaker coaching.

Horsham, Pa

Built, enhanced and protected corporate reputation and image among key audiences. Re-launched Centocor corporate brand by establishing and promoting new company positioning and branding. Secured press coverage for biologic anti-TNF in gastroenterology indication. Achieved three times greater media results than the competition for decade-old product in a competitive launch year. Worked on first-of-its-kind, direct-to-patient documentary launch including 14-city tour achieving unparalleled media results; won Burke Award for this effort. Launched, managed and authored first pharmaceutical company blog: CNTO411. Provided PR support for R&D and supply chain including press activities and groundbreaking event for new facility in Ireland.

Titusville, Nj

Launched new products, indications and formulations in Central Nervous System category for Alzheimer's disease, schizophrenia and bipolar mania including press coverage for landmark studies published in national medical journals. Managed internal communications including all company-wide meetings, senior manager forum, intranet and presidential speech writing. Improved customer satisfaction from 34 to 85 percent.

Beerse, Belgium

Worked and lived in Europe managing global PR efforts on behalf of CNS and antifungal franchises in EMEA and AsiaPAC. Coordinated press conference in Seville, Spain, global release and country-specific PR for global launch of Alzheimer's therapy and acted as chief spokesperson for global issues including label changes on multiple products. Developed and maintained relationships with international advocacy groups in Europe. Created and implemented the first "Advocacy Skill Building" Workshop for all European operating companies across all franchises. This effort has been replicated many times since.

Washtingon, Dc

Acted as chief spokesperson for national physician organization handling nearly 2000 press inquiries annually and managing 200-reporter pressroom for one of the largest annual medical meetings. Promoted organization's agenda by writing position statements on policy issues; placing stories; determining newsworthy stories and translating technical, scientific data; media training and setting up interviews for psychiatrists and promoting books printed by the association’s publishing arm.

Washington D.C. Metro Area

Improv comedy without a net

Arlington, Va

Selected from PR agency to provide in-house PR council to non-profit organization. Ran national issue campaign to increase awareness in U.S. Congress and the media including “Hill Days” and work with Congressmen and Senators and Hill staff; including speech writing for former Second Lady, Tipper Gore, on mental illness for Lincoln Memorial Candlelight Vigil.

New York, Ny

Provided PR consulting to pharmaceutical clients and universities. Launched antidepressant and IV antibiotic.

Ba, English And American Literature, Dean'S List

Activities and Societies: False Advertising - Improv Comedy Troupe; Executive Director, Co-Anchor, Reporter at BrandeisTV (BTV); Staff.

Semester Abroad, English Literature (British And Commonwealth)