Melissa Schaff Email & Phone Number

Philadelphia, Pa, Us

San Diego, California, Us

New York, New York, Us

• Directed the strategic design and product development of Goldman Sachs' developer-first platform.• Facilitated team building workshops to enhance collaboration and innovation within the product design team.• Developed a visionary roadmap for the creation of impactful developer-first products.

New York, New York, Us

Washington, Dc, Us

• Served as researcher and designer on discovery sprints and initiatives driven by the Biden-Harris administration.• Led community initiatives, including inclusive government best- practices.• Interviewed and evaluated design candidates.

Washington, Dc, Us

Washington, Dc, Us

Redlands, Ca, Us

• Conducted a thorough audit and evaluation of the information architecture for an open data content management system.• Developed a highly engaging and community-oriented experience for an events and engagement platform.• Designed and implemented an intuitive interface and enhanced functionality for a custom open data site platform.• Co-founded a user research coalition to facilitate effective testing and drive product innovation.

New York, Ny, Us

Alexandria, Virginia, Us

Specialized in UX design, user research, user testing, information architecture and content strategy. Led complex and innovative projects, creating thoroughly researched products designed for the user. Worked to understand the client’s goal at a fundamental level through discovery research. Addressed problems by understanding what causes an issue for the user before creating a solution. Managed testing timeline in accordance with overall project timeline. Conducts, analyzes and reports on user testing. Provided recommendations for improvement based on user testing. Coordinated with team members on content strategy. Worked with and support designers to ensure user needs are met by providing documentation on research and findings to incorporate into designs.

Alexandria, Virginia, Us

Provided SEO support, analysis and strategy for clients. Pulled and analyzed monthly web analytics data. Assisted with copywriting for paid online advertising on a multitude of platforms including Google search ads and Bing search ads. Managed strategic planning and optimization of Facebook paid advertising campaigns. Assisted with link prospecting, link building, and outreach for multiple clients. Provided user experience feedback and implemented user testing and A/B and multivariate testing for various client's campaigns. Created and modified designs for digital and print media, following client-specific style guides.

Columbia, Md, Us

Developed, distributed, and implemented new marketing and public relations strategies and materials. Utilized Social Media to foster and enhance corporate identity and communication. Served as creative director for print and web marketing materials and branding to reinforce brand integrity. Oversaw all marketing, advertising and public relations initiatives, including internal/external newsletters and press releases. Managed and analyzed productivity of marketing plans and projects. Liaised closely with vendors and industry contacts. Collaborated with external partners on special projects. Utilized strong project management and organization skills for event planning and special projects.

Bachelor’S Degree, Art History, Criticism And Conservation

Certificate, User Experience Design

Certificate, Front-End Web Development

High School

Diploma Of Education, Ethics

Certificate, Visual Design