Melissa Henderson Email & Phone Number

Rochester, Ny, Us

Rochester, New York Area

• Assist in the development of annual marketing plan in support of the firm’s mission and goals.• Manage multiple complex projects with meticulous attention to detail, under tight timelines.• Responsible for writing/developing/editing content for website, collateral, attorney profiles, client alerts, proposals, events, and email programs, with several contributors and stakeholders.• Regularly proofread and provide thoughtful edits on attorney’s written communications.• Create and manage the firm’s community and sponsorship advertising program.• Identify and nominate attorneys for industry awards.• Coordinate and manage many of the firm’s RFPs and develop effective responses.• Coordinate public relations activities, including writing press releases and handling media interviews/requests.

• Developed annual distributor operating plan, monthly progress plans, and sales team territory plans.• Created marketing materials such as capabilities brochure, sell sheets, ads, website content, and email marketing campaigns that supported key initiatives.• Supported sales team by providing market intelligence research and developing executive proposals for their presentations.

MVH Marketing is a small, full-service advertising agency. We create successful, cost-effective marketing communications materials/campaigns using exemplary customer service, strategic thinking and attention to detail.

Established and managed a full-service advertising agency that offered advertising, direct marketing, sales promotions, public relations, collateral, media buying, and web site development.