• Transitioned in-person conference to virtual event due to COVID-19 under 2 months while increasing participation over 300% and executed flawlessly• Executed national B2B and B2C marketing campaigns including print, digital, social media, and email through collaborating with external designer, internal teams and clients• Served as primary content manager for the annual update of 200+ marketing tools and templates for external higher education clients and partners• Maintained accuracy of all media and marketing materials for annual products and supporting collateral• Collaborated with external clients, software developers, production teams and project managers to ensure deliverables were consistent with brand standards • Updated web pages for accuracy, copy and marketing information for multiple products annually• Knowledge of Photoshop, WordPress, Acrobat Pro and Microsoft Office Suite (including Word, Outlook, Excel, PowerPoint, Publisher, Project, Teams, One Drive and Sharepoint)• Spearheaded biannual panel webinar including identifying speakers, structuring format, drafting presentation and producing event on on24• Planned and executed logistics for annual strategic planning meeting including site selection, project budget, transportation, executive outings, BEOs and AV• Led preparation for annual educational meeting, managed marketing messages and registration, hotel setup, rooming lists, signage, food & beverage and AV, and onsite event management