Assistant Marketing Manager
Current- Implemented marketing plans to promote racing as a sport to a new generation of overseas, mainland Chinese and local fans- In charge of the Club's racing sports social media channels including Facebook, Instagram and WeChat - Developed strategically sound content plans and increased followers by 60% (FB) and 150% (IG)- Launched a first-ever online racing game of the Club - My Stable which gained 16,000 players in the first 3 months- Take lead in the Club's major sporting outreach events such as Rugby Sevens and Sports Exhibitions- Set, monitored and help achieved departmental KPIs and provided recommendations- Prepared management reports and presentations