Meng Wei Email & Phone Number

中国 上海市

中国 上海市

中国 上海

Greater St. Louis Area

Brightlab.com - We are building the worlds first smart Lab operating system. From ELN to Inventory management, from commerce capabilities to connected instruments, from IoT to voice commands...we have it all.• Analyzed 105 questions, 652 answers, and 361 user information scrapped from ResearchGate to identify customer profiles and main topics related to each product module using Python, which helped our team better understand what customers value• Researched 14 competitors’ 36… Show more Brightlab.com - We are building the worlds first smart Lab operating system. From ELN to Inventory management, from commerce capabilities to connected instruments, from IoT to voice commands...we have it all.• Analyzed 105 questions, 652 answers, and 361 user information scrapped from ResearchGate to identify customer profiles and main topics related to each product module using Python, which helped our team better understand what customers value• Researched 14 competitors’ 36 product assortment and over 100 features in their pricing packages to evaluate gaps and opportunities in product positioning; summarized their pricing models into 3 categories (flat rate pricing, freemium, and academia discounts), and developed pricing strategies for 4 market segments (academia, industry, big enterprise and startups) to attract more users and grow more revenue• Prioritized product features based on customer insights and competitive analysis for better customer value communication and product development Show less

Greater St. Louis Area

Greater St. Louis Area

• Managed a six-person team to analyze the efficiency of multiple workflows and 3 databases used by Employment Connection• Reduced costs by $96,000 and cut client implementation time for database integration from 1 year to 1 month, by developing recommendations to improve operational process and performance

Shanghai City, China

• Built an automatic data analysis tool for monthly business review, which reduced the process by 90% (about 56 hours per month) by automating data retrieval, data cleaning, data analysis and report generation; organized training sessions on how to use the tool for the department• Enhanced strategic capabilities of retailers by performing data analytics on sales & category management, strategic planning, merchandising planning and consumer research• Published industry research paper… Show more • Built an automatic data analysis tool for monthly business review, which reduced the process by 90% (about 56 hours per month) by automating data retrieval, data cleaning, data analysis and report generation; organized training sessions on how to use the tool for the department• Enhanced strategic capabilities of retailers by performing data analytics on sales & category management, strategic planning, merchandising planning and consumer research• Published industry research paper about strategic growth of high-end retailers by identifying key industry trends Show less

Shanghai City, China

• Developed data-driven strategies for clients to address their specific challenges, participating in projects including Mary Kay digital CRM transformation, NovaVision business model optimization, Pfizer e-business precise marketing campaign design, Unilever loyalty membership program development, Fresh new product launch, etc.• Segmented 227 stores of Estee Lauder into 8 groups according to 35 standardized variables using clustering model; identified and addressed challenges of each store… Show more • Developed data-driven strategies for clients to address their specific challenges, participating in projects including Mary Kay digital CRM transformation, NovaVision business model optimization, Pfizer e-business precise marketing campaign design, Unilever loyalty membership program development, Fresh new product launch, etc.• Segmented 227 stores of Estee Lauder into 8 groups according to 35 standardized variables using clustering model; identified and addressed challenges of each store segment, and designed personalized marketing strategies for each segment, which improved brand sales by 14.4%• Designed a personalized customer engagement tool based on WeChat for Mary Kay 1) to seek a better marketing communication tactic to get customers’ attention online over SMS and 2) to deliver personalized promotions and member benefits to drive customers’ engagement and sales, which increased response rate by 17% and purchase rate by 4%• Prioritized clients’ business demands by conducting data analysis, market research, and questionnaire design• Documented and shared best practices, and helped conduct in-house training for project bidding Show less

Master Of Business Analytics, Customer Analytics (Stem Designated, Eligible For 36 Months Of Opt), Overall Gpa: 3.93/4.00

Activities and Societies: Officer of V.I.B.E. Dancing Crew

Bachelor Of Business Administration (Bba), Marketing, Overall Gpa: 3.86/4.00; Marketing Gpa: 4.00/4.00

Activities and Societies: • Head Coach & Marketing Manager—Seed Talent Program, a non-profit youth development organization, where I.