Meng Guo Email and Phone Number
Meng Guo work email
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Meng Guo personal email
I am a dedicated and highly analytical self-starter with a passion for fashion industry and a demonstrated record of excellent fashion product development skills, exceptional qualitative/ quantitative analytical skill sets, and leadership.Skillset:- Analytical tools: SQL, Tableau, R, Excel, Google Analytics.- Digital Marketing: A/B testing, SEO, Web analytics, Google analytics, customer journey map, customer segmentation, campaign planning.- Market research: Cluster analysis, discriminant analysis, factor analysis, causal analysis, conjoint analysis.- Pricing analysis: Break Even Analysis, bundling analysis, price discrimination.- Fashion skills: Luxury accessories and lifestyle product development, tech pack development, computer-aided design in textiles and clothing, intimate apparel innovative patent search, intimate apparel fitting, intimate apparel innovative elements evaluation, apparel pattern making, colour management, textile products quality management.
Redstone Haute Couture
View- Website:
- redstone.com.cn
- Employees:
- 53
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Merchandise Marketing Project ManagerRedstone Haute CoutureShenzhen, Guangdong Province, Cn
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Product Marketing Project ManagerRedstone Haute Couture Jun 2021 - PresentShenzhen, Guangdong, China
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Product Marketing Management TraineeRedstone Haute Couture Dec 2020 - PresentShenzhen, Guangdong, China
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E-Commerce Business AnalystJ.Ing Apr 2020 - Sep 2020Greater Los Angeles Area• Analyzed product sales performance in Power BI on a weekly basis; partnered with Data Analyst on deep-dive analysis to uncover customer purchase trends; collaborated with Product Manager on managing product categories and color assortment; worked closely with the creative team on merchandise strategy development and implementation.• Led on-going consumer research, competitive analysis, UX research, and website optimization research. Partnered with Web Analyst on tracking and analyzing site behavior data using Google Analytics and Lucky Orange to identify pain points and opportunities. Based off analysis performed, customized landing pages to optimize conversion rate.• Created and executed new products set-up on the website including product images, attributes, copy, and tags for each SKU using Shopify. -
Marketing Mix Modeling AnalystMartechape Mar 2020 - May 2020Rochester, New York Metropolitan Area• Collected, aggregated, and cleaned 500k+ rows of data and managed the ETL process using MySQL. Evaluated the impact of various marketing tactics by performing multivariate regression models (Marketing Mix Modeling) with R.• Delivered key business insights by creating Tableau dashboards to visualize model results, generating informative visualizations including AVM (Actual vs Model), model contributions, and media ROIs. Visualized, compared, and analyzed the effectiveness and efficiency of different media activities (e.g. TV GRPs, Paid Search Clicks, Display Impressions, etc.).• Evaluated and selected fit model based on key metrics (e.g. variable transformations, R-squared, MAPE, industry norms). Provided recommendations on budget optimization using Excel Solver. -
Marketing Analyst(Practicum)Monro, Inc. Jan 2020 - May 2020Rochester, New York Area• Conducted research on the auto service industry to identify service trends, consumer behaviors, and market saturation.• Cleaned and analyzed customer transaction data using R to identify top performing car brands, car types, and purchasing services. Combined sales performance with corresponding consumer demographic to conduct cluster analysis for customer segmentation.• Designed multiple data visualization Tableau dashboards to present key insights and strategic recommendations for CRM improvements. -
Project ManagerSimon Vision Consulting Sep 2019 - Dec 2019Rochester, New York Area• Led a team of five consultants to research, create, and deliver a market entry strategy for a swimwear startup in the Rochester area.• Coordinated between the client and consultants regarding research methodology, project timeline, and recommendation delivery; conducted market research to analyse the textile industry trend; identified and analysed potential buyers and competitors. -
Fashion Marketing InternJascha Stockholm Ab Jun 2018 - Jul 2018Stockholm, Sweden• Analysed influencers and followers on Instagram to gain understanding of demographics, interests, and preferences.• Identified, selected, and established communication with prospective new influencers in preparation for introduction of upcoming collection to the market.• Worked closely with marketing team on creative campaigns to promote new spring/summer 2019 collection; oversaw various photoshoots, which included organising in-studio photography, photo selection, post production, naming, and uploading selected photos to server.• Supported newsletter production: created content, edited marketing copy, proofread submissions, prepared photos for posting, selected new products to feature in online shop, and updated online product information.• Designed ads and authored content for Facebook, Instagram, and other social media platforms. -
Wearable Technology And Textile Design CompetitionThe Adsale Group Aug 2017 - Dec 2017Hong Kong• Won 2nd Runner-up Award for garment design from Adsale Exhibition Services, Ltd.• Conducted market research; brainstormed design of specialised garment to meet identified needs of parents and teachers to enhance and popularise sex education for young children.• Led design team in creating a garment to “speak” to children to enhance their understanding of anatomy, and to sharpen their perception of the concept of inappropriate touch.• Designed and implemented production plan, including touch board selection and editing, development of manufacturing sketches, and SD card editing and integration. -
Fashion Product Development InternEmma Wallace Feb 2017 - Sep 2017Hong Kong• Assisted Costume Production Manager in designing costumes for dancers accompanying the worldwide tour of famous Chinese singer, G.E.M., aka Ziqi Deng.• Applied basic knowledge of machine/hand sewing techniques to make clothes, accessories, and headpieces.
Meng Guo Skills
Meng Guo Education Details
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Marketing Analytics -
Fashion And Textiles(Fashion And Textile Technology) -
Textile Management
Frequently Asked Questions about Meng Guo
What company does Meng Guo work for?
Meng Guo works for Redstone Haute Couture
What is Meng Guo's role at the current company?
Meng Guo's current role is Merchandise Marketing Project Manager.
What is Meng Guo's email address?
Meng Guo's email address is me****@****nro.com
What schools did Meng Guo attend?
Meng Guo attended University Of Rochester - Simon Business School, The Hong Kong Polytechnic University, University Of Borås.
What skills is Meng Guo known for?
Meng Guo has skills like Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, R, Tableau, Sql.
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