Clients include PacSun, Bacardi Limited, Verizon & Plated.

Led team of seven responsible for seasonal campaign planning and execution, launch strategy for new initiatives, stores and product marketing, organic social media strategy, CSR marketing and events/activations

Led team of eight in planning and execution of content marketing initiatives and social media activations for Victoria’s Secret lingerie and Sport brands

Developed omnichannel content campaigns to support all product launches and brand events, in partnership with Marketing, Creative and PR teams. Translated high-level strategies into actionable content plans across eCommerce site, digital advertising and social media platforms.

Led brand voice and seasonal content strategy for eCommerce site. Managed a team of writers responsible for all editorial and product copy on home and landing pages. Responsible for gaining final CEO approval on all website content.

Led creative concepting and copy execution for all bra launches--both print & digital--including biggest launch in the brand's history. Acted as content strategist and lead writer on development of Angel Bra Guide, a digital adaptation of the in-store fitting room experience. Managed multiple writers and mentored new writers on brand voice and standards.

Wrote all copy for six product categories, including interactive experiences, editorial and educational sitelets, email marketing, product copy and social media posts. Trained new writers in brand voice, software systems, project life cycle and approval processes.

Wrote weekly column about a tale as old as time: Millennial moves back home after not knowing what to do with life.

Wrote print & digital recruitment campaigns for national colleges and universities. Responsible for 25 accounts of various size & scope.Began as Team Associate. Promoted to Copywriter and, ultimately, Senior Copywriter.